The Right Way to Tell People They Are Wrong

From our friends at the Boise Advertising Federation:

Featuring Luke Asa Guidici

No one likes hearing that they are wrong, but when you work in a creative field — a big part of your job is being told you are wrong over and over again. This is the “notes process” and it can be one of the most frustrating parts of working in a creative field, but when done right it’s a collaborative journey that allows projects to reach their highest potential. In this talk, Luke Guidici will share some insights and experiences from his 20 years working in Hollywood. Along with some examples of the process of making INVINCIBLE he’ll discuss the five steps crucial for success both as a client and as a creative.

About Luke Asa Guidici:

Originally from rural Washington State, Luke broke his family’s TV when he was six. Free to spend his days imaging new worlds, he grew to love storytelling. After over 15 years in Los Angeles where he worked on animated projects for Dan Harmon, HBO Max, Universal Pictures, and Louis CK, he moved to Boise, Idaho where he continues to practice his craft of editing, writing, and directing. Currently, he is the Supervising Editor on Amazon Prime’s hit animated show, “Invincible.”