Super Bowl Aftermath

As I’m sure you are well aware of by now, there’s all kinds of morning-after buzz about the Super Bowl ads. I’m going to stay out of the fray, but will point you to any number of sites where they’re up for discussion, such as Adrants, American Copywriter, AdPulp, AdLand, and Adweek, just to name a few.

Locally, Don over at Idaho Radio News has picked up the ball and is running with it (pun intended) on the discussion, including the spot for Eagle River Mortgage.

Rants? Raves? Something in between? Comment away.

Oh, and you can watch all of the national spots over at ifilm.

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New Hire at Blueline

Jeannie Miller has joined Blueline Grassroots Marketing as an Account Manager. Prior to joining Blueline, she most recently served as the Ada County Field Canvass Director for the Idaho State Democratic Party.

Congratulations Jeannie.

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With apologies

While I have made several mentions of them over the past year, it has recently come to my attention that I have omitted Blueline Grassroots Marketing from the list of agencies here in Idaho.

So now, with apologies, they take their place in alphabetical order in the list to the right.
(P.S. — if you are reading this through the automated feed, you’ll have to visit the site itself to make sense of the “list to the right”)

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What have you done lately?

So much of the work that is done by agencies here in Idaho goes unnoticed, but that’s not to say that it doesn’t deserve some recognition. Some of that recognition, of course, will come from the Boise Advertising Federation and the Rockies award show.

I don’t think one awards show does justice to a year’s worth of work.

So here’s your chance to show off a bit. Show me something that you’ve done over the course of the past year that you think merits some recognition. A story to go along with it would be helpful as well.

I know that there is a lot of damned good work that comes out of the state of Idaho, and too often it doesn’t get the recognition it deserves. Let’s change that.

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What do your job listings say about you?

I’ve made reference to a number of job openings over the past year or so, and will likely continue to do so. The majority of those job listings are pretty straightforward — what the job is, what the requirements are, how to contact the employer, etc.

Every once in a while, however, I come across a job listing that goes above and beyond. The latest job opening for Stoltz Marketing Group is just such an example.

It gets the basics of the job across. That much is a given. But it goes farther. It gives the reader a glimpse inside the walls of the shop, the environment, and the sense of humor of at least some of the people within the agency.

Now this isn’t the only one that I’ve seen. Oliver Russell has had job listings that have done something similar. More recently, Rizen Creative has come close with their job listings.

In each case, there is undoubtedly a good writer behind it. They’ve taken the basics of the job and turned it into a piece that is more likely to make the potential employee want to work at their shop.

Well done.

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