Idaho Ad Agencies

This one first crossed my mind around Halloween. I’ve seen and heard (mainly heard) several spots that have been using recycled creative lately. Much of it is time-specific, running around a certain time of year (Halloween or Christmas, for example). Now I’m all for developing creative concepts and executions that can be reused, but the exact same thing year after year?

A few examples:

• Goodwill, and their “Three Witches” spot that has run around Halloween for at least the past three years.
• Hertz Car Sales, and their modified “Christmas Carols” that have run for at least the past two years.
• Ashley Heating & Air, with their “Employee Christmas Band” that is on its second year of rotation.

I’m not suggesting that these spots were all created by local agencies. Maybe they were, maybe they weren’t — that’s not the point. The point is that there’s a fine line between “Hey, I remember hearing this last year” and “Oh great, they’re running that again this year.”

Technorati tags: idaho ad agencies, seasonal advertising, radio advertising

I’ve seen the latest Moxie Java billboards around Boise recently, promoting Moxie Java Gift Cards as gifts this Christmas. The copy reads something along the lines of “Because coffee shouldn’t be put in a box.” The image is of a wrapped box, with a brown corner and liquid around the bottom of the box.

Here’s the thing. I get the concept, I just don’t like the execution.

• The “coffee” leaking out of the box appears, to me at least, to more closely resemble the consistency of motor oil than it does coffee. Try this one for yourself — pour a cup of coffee into a gift box, small cardboard box — anything really. See for yourself how much is absorbed by the box and how much leaks out onto the floor/counter/table/surface.
• Black coffee? Is that the best they could come up with? Moxie Java offers so much more than just black coffee. Yes, I realize that black coffee may be the easiest visual representation, but the easiest choice is not always the best choice.

Just my opinion, of course. I do not know who is doing work for Moxie Java these days, but I’d be interested in hearing what everyone else thinks about this one. Comment away.

Technorati tags: idaho ad agencies, moxie java, outdoor advertising

It appears that Steele & Associates is still in search of a Media Buyer.

Technorati tags: idaho ad agencies, steele & associates, media buyer job

An article on Adweek’s website today once again underscores how the lines between traditional agencies and web-centric shops are blurring.

While the article focuses on the big-name national agencies, as Adweek is prone to do, the same principle applies even here at the local level. Traditional agencies are looking to beef-up their interactive abilities (es/drake, for example), while at the same time, interactive shops are looking to add talent with traditional agency experience (Blackfin Technology comes to mind).

Are there others? Sure there are. But one point that the Adweek articles misses is that this has been happening for years. Talent moves back and forth, and sometimes back again. The high-profile moves at these large, national agencies have simply served to shine a little more light on the situation (and I’m sure a little PR push helped move the story along).

Technorati tags: idaho ad agencies, adweek, es/drake, blackfin technology, marketing talent

Blueline Grassroots Marketing has an opening for an Account Manager. This person will “manage innovative marketing strategies focused on new media technologies and social networking.” The full job listing can be found here.
(Courtesy of Craigslist)

Technorati tags: idaho ad agencies, blueline grassroots marketing, marketing account manager job, craigslist