Idaho Ad Agencies

The Idaho Business Review ran an article a few weeks ago on the changing focus that marketers/agencies are being faced with right now. First off, I say good for them for taking on the subject. No business wants to hear that the environment they’ve become accustom to is changing at a break-neck speed, as is the case in the marketing world today. Even here in Idaho.

Now I’ll be the first to admit that its good to be skeptical once in a while, but at the same time, being able to accept, if not embrace, change in this business will keep an agency at the top of their game. Oliver Russell gets it, I think. Es/drake is getting there too, from the sounds of it. But where is everyone else?

Here’s a PDF of the article.
(Courtesy of Oliver Russell)

Technorati tags: idaho business review, oliver russell, es drake

I know there’s no way that I’ve got every agency in Idaho listed. Please feel free to leave a comment and let me know who I’ve missed.

Technorati tags: idaho ad agencies, idaho marketing agencies

You’ll notice over on the right sidebar is a section titled Other Notable Sites. These sites are, in my opinion, worth taking the time to visit on a regular basis, regardless of what your role in this business may be.

Ad Age Small Agency Diary – this “is a blog devoted to the daily realities of life within America’s small advertising agencies. It’s a frank discussion of the highlights, lowlights, challenges and controversies faced by agency executives in the trenches.” A good amount of what is discussed on this blog applies directly to what agencies in Idaho are facing this very day.
AdPulp – AdPulp follows the ins and outs of the marketing world. With their own observation and commentary, its a worthwhile read.
Adrants – “Adrants provides marketing and advertising news with attitude in the form of a website and daily email newsletter.” There’s no shortage of the attitude from Steve Hall et. al., but its well written, and right to the point.
Beyond Madison Avenue – Written with an outsider’s view of “Madison Avenue” marketing, it echoes the thoughts and opinions that a lot of us seem to have about marketing these days.

Now there will undoubtedly be others, but this should get you off to a good start.

There’s a quite good campaign going on right now for Franklin Building Supply. Anyone know who did the work on it? Anyone willing to take credit for it?

I know that I drive by a countless number of billboards on a daily basis, and I can’t really say that I remember what any of them say. I’d be willing to bet, however, that if I saw something like this, it would probably catch my attention.
(courtesy of American Copywriter)