The Reading Room is where you’ll find book recommendations, links to articles, and other interesting materials.
Past You Should Be Reading Highlights:
Talent Is Not Enough: Business Secrets For Designers (2nd Edition) (Voices That Matter)
Selling Graphic Design, Second Edition
The Two-Second Advantage: How We Succeed by Anticipating the Future–Just Enough
Out of Our Minds: Learning to be Creative
The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)
The Mesh: Why the Future of Business Is Sharing
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
What Women Want: The Global Marketplace Turns Female Friendly
From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War
The Elements of Typographic Style
Truth, Lies and Advertising : The Art of Account Planning
Baked In: Creating Products and Businesses That Market Themselves
Fascinate: Your 7 Triggers to Persuasion and Captivation
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation