Multicultural marketing has long been considered a box in which a brand needs to check off, resulting in surface-level attempts at diversifying casting or running commercials on media specifically targeting people of color. With many marketers in recent years favoring a total market approach to advertising, there’s been an increasingly heated debate on whether general market agencies can truly market to multicultural audiences.
As this discussion will take place in a town hall format, attendees are encouraged to submit questions when RSVPing for the event.
Agenda (All times in ET)
Jeanine Poggi, Senior Editor, Ad Age
Lindsay Rittenhouse, Reporter, Ad Age
The state of multicultural marketing
Jill M. Kelly, Chief Marketing Officer, GroupM U.S.
Kimberly Paige, Executive VP and Chief Marketing Officer, BET Networks
Redefining and understanding the new “general” market
Gilbert Davila, CEO, DMI Consulting and Co-Founder, ANA’s AIMM
Isaac Mizrahi, Co-President and Chief Operating Officer, Alma DDB
Sarah Squiers, Senior VP of Business Development, Univision Communications Inc.
The culture within: how a diverse workforce influences multicultural marketing
Soon Mee Kim, Chief Diversity, Equity and Inclusion Officer and Executive VP, Omnicom Public Relations Group
Tiffany Edwards, Global Head of D&I, Droga5
Where and how to find multicultural audiences
Andrea Carrasquel, Head of Brand Partnerships, Tumblr
Vinay Shahani, VP of Integrated Marketing Operations, Toyota Motor North America
Making authentic creative for multicultural audiences
Yari Blanco, Senior Manager of Multicultural Partnerships, Twitter
Ryan Robertson, Global Head of Brand Marketing, Popeyes
Lewis Williams, Executive VP and Chief Creative Officer, Burrell Communications Group