Bob Hoffman is one of the most sought after international speakers on advertising and marketing. The Wall Street Journal calls Bob “caustic yet truthful.” Time, Inc calls him “fabulously irreverent.” The Financial Times says he’s responsible for “savage critiques of digital hype.” Fuel Lines calls him “THE most provocative man in advertising.”
Bob is author of the popular “Ad Contrarian” blog, chosen as one of the world’s most influential marketing and advertising blogs by Business Insider. He has written several books including “101 Contrarian Ideas About Advertising,” which became Amazon’s #1 selling advertising book, and “Marketers Are From Mars, Consumers Are From New Jersey,” which Amazon chose as #1 “Hot Prospect” in advertising.
Bob has been the CEO of two independent ad agencies and the US operation of an international agency. He has created advertising for McDonald’s, Toyota, Pepsico, Bank of America and AT&T.
In his presentation to the BAF, Bob will address the battle for the world’s most valuable customer: Nielsen calls them ““The most valuable generation in the history of marketing.” Forbes calls them “The most ignored wealthy people in the history of marketing.” Even though they control about 70% of the nation’s wealth and are responsible for over half of consumer spending, they are the target for only 10% of marketing activity. This talk is about the legends and myths regarding consumers over 50. And the enormous mistake marketers are making by ignoring them.