And just in case you were wondering what their opinion really was, here’s a short snippet from the piece:
The problem with award shows right now is that although they celebrate creativity, most of the time anyway, they rarely consider context or effectiveness. And often, it’s not possible to really know the effectiveness of a big-budget branding campaign. So at the end of the day, the judging criteria is wide-open.
Take the time to read the entire piece. Then, whether you agree or disagree, leave a comment and let Felix know.