By hook or by crook, by book or by NOOK

Maybe it’s the bookworm in me, but the more I see the latest work from Barnes & Noble for their NOOK tablet, I more find myself liking it.

This spot is part of Barnes & Noble’s Read Foreverâ„¢ campaign, billed as “a celebration of reading.”

And while this spot is specifically for the NOOK Color tablet, it doesn’t take away from the core of the company, the products they offer or what you do with those products.

In addition to the :30 version above, there’s also a :60 version:

Well done to everyone involved in creating this campaign.

And yes, dear readers, I know this is outside the typical realm of coverage on this site, but I felt it was too good not to share. Feel free to leave a comment and let others know what you think.