Streetcar Publicity (and Politics)

The Idaho Statesman is reporting that Cronin & Associates has been selected by the City of Boise to conduct a publicity campaign for the city’s streetcar plan.

The campaign is budgeted at $90,000 and is expected to be approved at the City Council’s regularly scheduled meeting, according to the paper.

Interestingly, although not surprisingly, the Idaho Statesman is also quick to take a political slant with this news, noting that founder Brian Cronin is a State Representative (D), and has been involved in Democratic politics, working on campaign staffs for Mayor Bieter and Jerry Brady.