The cycle repeats itself

If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.

This one is no exception.

Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.

Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.

A decade ago, it was the likes of Carew Co., Red Sky, Sovrn, The Agency Creative Network, and Mitchell Palmer who made their grand entrances.

And like clockwork, another chapter in this story is being written.

It started a little over year ago with Duft Watterson, whose namesakes split from Stoltz Marketing Group to hang up their own shingle. Our friends at Boise Dev recently published a piece on them.

It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”

Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.

In addition to launching Against, Myers and Weigle have also developed a unique certificate of innovation and design (ID:EA Certificate), offered through the College of Innovation and Design at Boise State University.

Once again, the cycle repeats itself. The question remains — who else will join this latest group?

Reunited

A few months ago we got word that Carew Co. was on the hunt for a Relationship Manager to join their team, and recently we discovered that they found the person they were looking for in Pat Brubaker.

In their words:

He’s a whiz at client and customer management. He’s a master at agency flow and schedules. He’s able to see the big picture and develop processes that work. He figures out people’s best qualities and plays to them. And he’s a smart strategy guy.

In other words: He’s a catch.

This also reunites Brubaker and Carew Co. founder Paul Carew, who worked together at Oliver Russell in the mid-2000s.

You can read more about Carew Co’s new hire here.

Job opening: Relationship Manager

Our friends over at Carew Co. have an opening for a Relationship Manager. From the job description they sent over recently:

Given that we are a small creative agency, the role is somewhat “loose” in the definition. This role included a little bit of everything, ranging from project coordinator to office manager to project coordinator. It involves primary support functions that increase efficiency, consistency, and agency success. As a small team, we all contribute to everything — the owner makes bank deposits and orders office supplies, our designers speak with clients and manages timelines, and we all fill gaps. Ultimately, this person is our “glue” that holds it all together.

Key Functions:

  • Responsible for supporting the day-to-day operations of the team and project workflow.
  • Responsible for maintaining and reporting status of assigned projects.
  • Support the internal team and manage ongoing relationships, including frequent direct contact and interaction with clients.
  • Support the purchasing and business office functions as needed.
  • Responsible for monitoring and assessing/projecting workflow management.
  • Ability to transition notes and interactions with clients into clearly articulated, actionable tasks for team members.
  • Calendar and schedule management for the team.
  • Act as a primary point of contact between clients and designers.
  • Demonstrate effective organization, prioritization, time management and verbal and written communication skills.
  • Additional duties as assigned by management

Skills and Abilities:

  • Able to work in a very fast-paced, results-oriented environment.
  • Team leadership and ability to inspire and motivate others.
  • Ability to work under tight time constraints.
  • Proficient in Microsoft Office Suite.
  • Can adapt to frequently changing priorities.
  • Insanely organized.

Education/Experience:

  • No requirements for a degree.
  • Project management or agency experience a plus, but not required.

Salary and Benefits:

  • Salary commensurate with experience.
  • Benefits package includes employer-paid downtown parking, year-end profit sharing, 10 days PTO annually, and a medical stipend included in your paycheck.

Please send your resume, cover letter, and any gifts to Paul@CarewCo.net. I look forward to hearing from you!

Social + Digital Marketing Strategy with Paul Carew

Boise Graphic Design Group is hosting a Social + Digital Marketing Strategy event on Thursday, June 9th.

Join us as Paul Carew (Carew Co) presents on creating a marketing strategy around your client’s brand, with case studies and useful tips. Paul is the Chief Marketing Strategist and Graphic Designer for his company and Founding President of AIGA Idaho.

Q&A after presentation

REFRESHMENTS & DRINKS

COST: FREE!!