Tag: carew co

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Carew Whoa!

Big news this morning for our friends over at Carew Co.

Earlier today it was announced that BrandCraft is expanding into Boise with the acquisition of Carew Co.

Based in the Richland, Washington, with an additional office in Spokane, BrandCraft is a “growth marketing firm” that offers a full suite marketing, advertising, and production services.

Paul Carew also shared some thoughts and insights on the change in a post on the BrandCraft blog.

Said BrandCraft CEO Torey Azure, “Adding Boise to our expansion is a big move in the right direction and I couldn’t be happier with the team that we are bringing on board. People matter, the right people matter, and we believe we struck gold with the new team. We couldn’t make this move, and be this confident in it, without adding the Carew Co. team.”

With this acquisition, Paul Carew now serves as Director of Creative & Content at BrandCraft. Also joining from Carew Co. are Senior Designers Thomas Walsh and Shailey Katsilometes, and Copywriter Julie Hahn as a contract partner.

Congratulations to everyone involved. We look forward to seeing what’s next.

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A title befitting talent and tenure

Just over a decade ago we wrote about Thomas Walsh joining Carew Co. as a fresh-out-of-school designer.

Fast-forward to today, and he’s still with the shop, though his skills, experience and leadership have all evolved considerably since 2010.

And now, so has his title.

Carew Co. recently announced that Thomas has been promoted to Associate Creative Director. As Paul Carew noted when sharing the news of the promotion, “Thomas is truly the lifeblood of the agency.”

With this expanded role, Carew continued, Thomas will “lead more projects and take on more responsibility in creative direction, interactive and web projects, and project management.”

Congratulations, Thomas.

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New hire at Carew Co.

The folks over at Carew Co. have added a new face to their growing team. Aaron Kvarfordt, recent graduate of Boise State University, joined the crew as a Graphic Designer.

Read more about Aaron on Carew Co’s site.

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The cycle repeats itself

If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.

This one is no exception.

Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.

Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.

A decade ago, it was the likes of Carew Co., Red Sky, Sovrn, The Agency Creative Network, and Mitchell Palmer who made their grand entrances.

And like clockwork, another chapter in this story is being written.

It started a little over year ago with Duft Watterson, whose namesakes split from Stoltz Marketing Group to hang up their own shingle. Our friends at Boise Dev recently published a piece on them.

It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”

Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.

In addition to launching Against, Myers and Weigle have also developed a unique certificate of innovation and design (ID:EA Certificate), offered through the College of Innovation and Design at Boise State University.

Once again, the cycle repeats itself. The question remains — who else will join this latest group?

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Reunited

A few months ago we got word that Carew Co. was on the hunt for a Relationship Manager to join their team, and recently we discovered that they found the person they were looking for in Pat Brubaker.

In their words:

He’s a whiz at client and customer management. He’s a master at agency flow and schedules. He’s able to see the big picture and develop processes that work. He figures out people’s best qualities and plays to them. And he’s a smart strategy guy.

In other words: He’s a catch.

This also reunites Brubaker and Carew Co. founder Paul Carew, who worked together at Oliver Russell in the mid-2000s.

You can read more about Carew Co’s new hire here.