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Destination CLM

It seems that CLM is the place to take that next step in your agency career as of late, if the trio of new hires they recently announced is to be used as an indicator.

Senior account manager Josh Mercaldo moved to CLM from Drake Cooper, where he spent the past decade as an account director.

Greg Montemurro joined CLM’s creative team as a digital art director, after spending time with shops such as Foerstel, Stoltz Marketing Group, and Wire Stone.

Digital media manager Ben Adams moved to CLM from DaviesMoore, where he was most recently a senior digital marketing and media strategist.

Congratulations to all.

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CLM launches Fair app

As the 2017 Western Idaho Fair gets set to kick off, CLM and the Fair have added a new feature to give fair-goers another way to find everything that’s happening throughout the course of the event.

The Western Idaho Fair mobile app gives users access to schedules of events, maps, vendor locations, ticket purchasing options, the ability to create their own custom calendar of events and more.

Read more about CLM’s work on the Fair app here.

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From the “Things we’ve neglected to write about” file

A couple of old news items, but for those tho may have missed it…

Idaho Lottery awards new contracts

Last November, Mitchell+Palmer and CLM were awarded marketing services contracts from the Idaho Lottery. Mitchell+Palmer now handles creative services for the Lottery, while CLM added strategic planning services for the Lottery, in addition to the media planning and buying services, which they’ve handled since January 2013.

A full release from the Idaho Lottery is available here.

The Drake Cooper has been sold

Not the agency, the building.

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Tour De Smashed 2015

From our friends at the Boise Advertising Federation:

Ever wonder what the inside of DaviesMoore, Mitchell + Palmer, Foerstel, CLM or Wirestone look like? Here’s your chance to see all agencies and ride school buses again. Join us for Tour de Smashed III held on May 28th from 5pm – 11pm. Tickets are $25/person.

We’ve extended ticket sales! This is a Pre-paid event only and ticket sales will be closing on May 20th. There are 100 seats for the bus and once they’re gone, they’re gone. Wheels up on May 28th at 5pm in the parking lot of 9th and River Street (near Cottonwood Grille). Look for the yellow buses.

Drinks and snacks will be included on the buses, and please use good judgement to participate responsibly.

Tour De Smashed 2015

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Job Opening: Media Buyer/Coordinator

CLM Marketing & Advertising in Boise has an opening for an entry-level Media Buyer/Coordinator.

From the job description — also available on their website:

CLM Marketing & Advertising, located in the historical Boise Fire Station, is looking for a media team member to take on a variety of functions within our media team. Some of the roles the ideal candidate will provide include:

  • Jr. Media Buyer
  • Media Traffic Coordinator
  • Social Media Implementer
  • Research Assistant

Ideal candidate will be an analytical thinker that uses a combination of data analysis and common sense to negotiate and implement media buys that deliver results. The candidate must be detail-oriented to effectively perform media buying and traffic responsibilities ensuring accuracy and accountability for millions of media dollars. The candidates should be excited to learn and share new ideas in an ever-changing media landscape. The candidate must be a good communicator with the ability to juggle various forms of relationships internally, with media partners, and with clients.

For more information and how to apply, see the full job listing on their website.

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Lottery results are in

And it’s a split decision.

While we first got wind of this a couple of weeks ago, last Friday the Idaho Lottery made the news official:

Drake Cooper and CLM have both been awarded marketing services contracts.

Drake will handle all strategic planning and creative services while CLM will handle all media services.

From the folks at the Idaho Lottery:

“The current incumbent, Davies Moore of Boise, has been a pleasure to work with, has done an excellent job for the Idaho Lottery, and was in the running for elements of the contract going forward. However, good government practices require that we take significant contracts out for competitive bid when those contracts expire on their terms,” explained Idaho Lottery Director Jeff Anderson. “The announcement of our Intent to Award these contracts to both Drake Cooper and CLM was a result of their responsiveness to our Request for Proposals. I´m confident both local agencies will meet our marketing and advertising needs by providing the best value possible to the citizens of Idaho.”

“As a responsible state agency, the bidding process is healthy for us to achieve our goals and maximize our benefits to Idaho’s public schools and the State’s permanent buildings,” added Sherie Moody-St. Clair, Idaho Lottery Marketing Director. “We’re fortunate in Idaho that we have so many talented advertising agencies to work with. By separating the services, this unique idea will allow us the opportunity to have more resources available to provide responsible and effective marketing campaigns.”

Both contracts begin on January 1, 2013.

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New Hire at CLM

CLM in Boise added to their staff recently. Brian Evancic joined the shop as their newest Art Director.

From the news on CLM’s website:

After growing up on the east coast, Brian Evancic relocated to the Treasure Valley and began experiencing the finer things in life (e.g. camping, hiking, grilling, fly fishing, etc.) After a short stint of employment at a nuclear power plant, Brian began honing his design, photography, and filmmaking skills. Before landing at CLM, Brian picked up a BFA from Boise State and worked for seven years in the design, marketing, and advertising industries.

Congratulations Brian.