Featuring guest speaker Raechelle Hoki, VP of Brand Communications, Dollar Shave Club. Presented by Boise Advertising Federation and CLM:
Dollar Shave Club is known for its brave, irreverent marketing approaches that have blown up the internet and won many top awards (not to mention customers). Don’t miss the chance to review this great work—and get an insider’s perspective on how strategy, creativity, and challenger thinking helped Dollar Shave Club change the game in the personal grooming category.
For over five years, Raechelle Hoki has been a key leader at Dollar Shave Club. During that time, she was integral to the brand’s phenomenal ascent and eventual acquisition by Unilever in 2016. A University of Idaho grad, she began her marketing career in Coeur d’Alene, and has worked on both the client and agency side.
Taco bar served! Seating is limited, so save your spot now.
It seems that CLM is the place to take that next step in your agency career as of late, if the trio of new hires they recently announced is to be used as an indicator.
Senior account manager Josh Mercaldo moved to CLM from Drake Cooper, where he spent the past decade as an account director.
Greg Montemurro joined CLM’s creative team as a digital art director, after spending time with shops such as Foerstel, Stoltz Marketing Group, and Wire Stone.
Digital media manager Ben Adams moved to CLM from DaviesMoore, where he was most recently a senior digital marketing and media strategist.
Congratulations to all.
A few job openings we’ve come across recently:
At DaviesMoore:
At Ivie & Associates:
At CLM:
CLM in Boise is looking to add a Senior Account Executive to their team. From their recent job listing:
If you’re an experienced account exec looking for a senior role in a dynamic, growing, full-service agency, CLM is looking for you. As an account executive, you will partner with strategic accounts to help them develop and grow their business thereby helping yourself and CLM to develop and grow. We are a scrappy, agile agency that strives to move quickly and strategically, and you should be a high IQ, high-energy performer. See our current team, portfolio, blog and other agency details at: www.clmnorthwest.com
Key Responsibilities:
- Maintain regular and professional contact between the agency and assigned clients
- Constantly manage and exceed client expectations, as well as those of other agencies and vendors/partners
- Interface with various agency departments to meet project and campaign milestones
- Develop strategic marketing plans as a client partner and agency leader
- Execute strategic plans: measure, learn, communicate, iterate
- Grow business within existing accounts
- Keep apprised of clients’ projects throughout their life
- Be the agency’s subject matter expert on assigned clients’ business
- Act as the client advocate within the agency
- Mentor, demonstrate and empower critical thinking for direct reports and those on other teams
- Demonstrate excellent decision making, organization, planning and problem solving skills; plus, proven ability to anticipate and identify critical issues needing escalation
- Review and approve billings prior to release to clients
- Represent the agency at industry and community functions
- Help in agency new-business pitches as assigned
Full details and how to apply can be found in the job posting on LinkedIn.
And in other CLM-related news, Don Gura and Jill Moore joined their team in December 2017 as Senior Art Director and Account Manager, respectively.
As the 2017 Western Idaho Fair gets set to kick off, CLM and the Fair have added a new feature to give fair-goers another way to find everything that’s happening throughout the course of the event.
The Western Idaho Fair mobile app gives users access to schedules of events, maps, vendor locations, ticket purchasing options, the ability to create their own custom calendar of events and more.
Read more about CLM’s work on the Fair app here.
CLM in Boise is looking to add a Senior Account Executive to their team. From the job listing on their website:
If you’re an experienced account exec looking for a senior role in a dynamic, growing, full-service agency, CLM is looking for you. CLM is one of Idaho’s largest agencies and the State’s largest media buying agency in terms of volume. We operate autonomously as part of the Ivie, Inc., agency network—the largest retail marketing agency in the US. As an account executive, you will partner with strategic accounts to help them develop and grow their business thereby helping yourself and CLM to develop and grow. We are a scrappy, agile agency that strives to move quickly and strategically, and you should be a high IQ, high-energy performer.
Key Responsibilities:
- Maintain regular and professional contact between the agency and assigned clients
- Constantly manage and exceed client expectations, as well as those of other agencies and vendors/partners
- Interface with various agency departments to meet project and campaign milestones
- Develop strategic marketing plans as a client partner and agency leader
- Execute strategic plans: measure, learn, communicate, iterate
- Grow business within existing accounts
- Keep apprised of clients’ projects throughout their life
- Be the agency’s subject matter expert on assigned clients’ business
- Act as the client advocate within the agency
- Mentor, demonstrate and empower critical thinking for direct reports and those on other teams
- Demonstrate excellent decision-making, organization, planning and problem solving skills; plus, proven ability to anticipate and identify critical issues needing escalation
- Review and approve billings prior to release to clients
- Represent the agency at industry and community functions
- Help in agency new-business pitches as assigned
Full details about the position and how to apply are available on their website.
A couple of old news items, but for those tho may have missed it…
Idaho Lottery awards new contracts
Last November, Mitchell+Palmer and CLM were awarded marketing services contracts from the Idaho Lottery. Mitchell+Palmer now handles creative services for the Lottery, while CLM added strategic planning services for the Lottery, in addition to the media planning and buying services, which they’ve handled since January 2013.
A full release from the Idaho Lottery is available here.
The Drake Cooper has been sold
Not the agency, the building.
From our friends at the Boise Advertising Federation:
Ever wonder what the inside of DaviesMoore, Mitchell + Palmer, Foerstel, CLM or Wirestone look like? Here’s your chance to see all agencies and ride school buses again. Join us for Tour de Smashed III held on May 28th from 5pm – 11pm. Tickets are $25/person.
We’ve extended ticket sales! This is a Pre-paid event only and ticket sales will be closing on May 20th. There are 100 seats for the bus and once they’re gone, they’re gone. Wheels up on May 28th at 5pm in the parking lot of 9th and River Street (near Cottonwood Grille). Look for the yellow buses.
Drinks and snacks will be included on the buses, and please use good judgement to participate responsibly.
CLM Marketing & Advertising in Boise has an opening for an entry-level Media Buyer/Coordinator.
From the job description — also available on their website:
CLM Marketing & Advertising, located in the historical Boise Fire Station, is looking for a media team member to take on a variety of functions within our media team. Some of the roles the ideal candidate will provide include:
- Jr. Media Buyer
- Media Traffic Coordinator
- Social Media Implementer
- Research Assistant
Ideal candidate will be an analytical thinker that uses a combination of data analysis and common sense to negotiate and implement media buys that deliver results. The candidate must be detail-oriented to effectively perform media buying and traffic responsibilities ensuring accuracy and accountability for millions of media dollars. The candidates should be excited to learn and share new ideas in an ever-changing media landscape. The candidate must be a good communicator with the ability to juggle various forms of relationships internally, with media partners, and with clients.
For more information and how to apply, see the full job listing on their website.
And it’s a split decision.
While we first got wind of this a couple of weeks ago, last Friday the Idaho Lottery made the news official:
Drake Cooper and CLM have both been awarded marketing services contracts.
Drake will handle all strategic planning and creative services while CLM will handle all media services.
From the folks at the Idaho Lottery:
“The current incumbent, Davies Moore of Boise, has been a pleasure to work with, has done an excellent job for the Idaho Lottery, and was in the running for elements of the contract going forward. However, good government practices require that we take significant contracts out for competitive bid when those contracts expire on their terms,” explained Idaho Lottery Director Jeff Anderson. “The announcement of our Intent to Award these contracts to both Drake Cooper and CLM was a result of their responsiveness to our Request for Proposals. I´m confident both local agencies will meet our marketing and advertising needs by providing the best value possible to the citizens of Idaho.”
“As a responsible state agency, the bidding process is healthy for us to achieve our goals and maximize our benefits to Idaho’s public schools and the State’s permanent buildings,” added Sherie Moody-St. Clair, Idaho Lottery Marketing Director. “We’re fortunate in Idaho that we have so many talented advertising agencies to work with. By separating the services, this unique idea will allow us the opportunity to have more resources available to provide responsible and effective marketing campaigns.”
Both contracts begin on January 1, 2013.