Street level views of marketing & advertising in Idaho
As 2019 came to a close we got word that veteran account manager Josh Mercaldo made the move to Rizen Creative.
Josh has spent the better part of the past two decades in the agency world, first with Mediaphex, which later merged to become Wirestone (now part of Accenture Interactive), then Publicis, followed by a decade-plus with Drake Cooper, and most recently CLM.
He is a graduate of Idaho State University, and lifelong Toronto Blue Jays fan.
Catching up on recent (and possibly not so recent) new hires and promotions.
Foerstel shared – via Instagram – that they’ve added Abbi Page to their team as their newest Art Director.
We also got word that Max White has been promoted to Creative Director and Jessica Holmes to Associate Creative Director over at CLM, following the departure of John Liebenthal earlier this year. Separately, they’ve also added Morgan Weber to their team as a Digital Designer.
Brought to the BAF as part of CLM’s Dog Eat Hog speaker series on challenger brands.
Order up creative inspo with extra cheese. On June 6th at noon, Boise Ad Fed delivers adSPEAK with Branson Veal at Beside Bardenay. As the creative director of MOD Pizza, he’ll serve up some fresh-baked ideas on challenger branding topped with social good strategy.
Founded in 2008 in Seattle, MOD Pizza is the original superfast pizza experience. In the crowded $46 billion US pizza market, every slice matters, and MOD’s focus on quality and putting people first is disrupting the industry. Now the quickest growing fast-casual pizza chain in the country, MOD is taking on everyone from newcomers Blaze and Pieology to mega-chains like Domino’s and Pizza Hut—all with the goal of doing good and giving back. It’s pizza with a purpose.
Branson Veal joined MOD Pizza as Executive Creative Director after 26 years as a top-award-winning director and creative director. In the last two years he’s led all design at MOD, opening over 200 stores. Branson believes that effective design and branding needs to stop people in their tracks. It’s crowded out there, differentiate.
Taco bar served!
Seating is limited. Tickets for BAF members are $20 advance and $25 at door. For non-members admission is $23 advance and $28 at door.
Featuring guest speaker Raechelle Hoki, VP of Brand Communications, Dollar Shave Club. Presented by Boise Advertising Federation and CLM:
Dollar Shave Club is known for its brave, irreverent marketing approaches that have blown up the internet and won many top awards (not to mention customers). Don’t miss the chance to review this great work—and get an insider’s perspective on how strategy, creativity, and challenger thinking helped Dollar Shave Club change the game in the personal grooming category.
For over five years, Raechelle Hoki has been a key leader at Dollar Shave Club. During that time, she was integral to the brand’s phenomenal ascent and eventual acquisition by Unilever in 2016. A University of Idaho grad, she began her marketing career in Coeur d’Alene, and has worked on both the client and agency side.
Taco bar served! Seating is limited, so save your spot now.
It seems that CLM is the place to take that next step in your agency career as of late, if the trio of new hires they recently announced is to be used as an indicator.
Senior account manager Josh Mercaldo moved to CLM from Drake Cooper, where he spent the past decade as an account director.
Greg Montemurro joined CLM’s creative team as a digital art director, after spending time with shops such as Foerstel, Stoltz Marketing Group, and Wire Stone.
Digital media manager Ben Adams moved to CLM from DaviesMoore, where he was most recently a senior digital marketing and media strategist.
Congratulations to all.