Brought to the BAF as part of CLM’s Dog Eat Hog speaker series on challenger brands.
Order up creative inspo with extra cheese. On June 6th at noon, Boise Ad Fed delivers adSPEAK with Branson Veal at Beside Bardenay. As the creative director of MOD Pizza, he’ll serve up some fresh-baked ideas on challenger branding topped with social good strategy.
Founded in 2008 in Seattle, MOD Pizza is the original superfast pizza experience. In the crowded $46 billion US pizza market, every slice matters, and MOD’s focus on quality and putting people first is disrupting the industry. Now the quickest growing fast-casual pizza chain in the country, MOD is taking on everyone from newcomers Blaze and Pieology to mega-chains like Domino’s and Pizza Hut—all with the goal of doing good and giving back. It’s pizza with a purpose.
Branson Veal joined MOD Pizza as Executive Creative Director after 26 years as a top-award-winning director and creative director. In the last two years he’s led all design at MOD, opening over 200 stores. Branson believes that effective design and branding needs to stop people in their tracks. It’s crowded out there, differentiate.
Taco bar served!
Seating is limited. Tickets for BAF members are $20 advance and $25 at door. For non-members admission is $23 advance and $28 at door.
Dollar Shave Club is known for its brave, irreverent marketing approaches that have blown up the internet and won many top awards (not to mention customers). Don’t miss the chance to review this great work—and get an insider’s perspective on how strategy, creativity, and challenger thinking helped Dollar Shave Club change the game in the personal grooming category.
For over five years, Raechelle Hoki has been a key leader at Dollar Shave Club. During that time, she was integral to the brand’s phenomenal ascent and eventual acquisition by Unilever in 2016. A University of Idaho grad, she began her marketing career in Coeur d’Alene, and has worked on both the client and agency side.
Taco bar served! Seating is limited, so save your spot now.
Senior account managerJosh Mercaldo moved to CLM from Drake Cooper, where he spent the past decade as an account director.
Greg Montemurro joined CLM’s creative team as a digital art director, after spending time with shops such as Foerstel, Stoltz Marketing Group, and Wire Stone.
Digital media managerBen Adams moved to CLM from DaviesMoore, where he was most recently a senior digital marketing and media strategist.
If you’re an experienced account exec looking for a senior role in a dynamic, growing, full-service agency, CLM is looking for you. As an account executive, you will partner with strategic accounts to help them develop and grow their business thereby helping yourself and CLM to develop and grow. We are a scrappy, agile agency that strives to move quickly and strategically, and you should be a high IQ, high-energy performer. See our current team, portfolio, blog and other agency details at: www.clmnorthwest.com
Key Responsibilities:
Maintain regular and professional contact between the agency and assigned clients
Constantly manage and exceed client expectations, as well as those of other agencies and vendors/partners
Interface with various agency departments to meet project and campaign milestones
Develop strategic marketing plans as a client partner and agency leader
As the 2017 Western Idaho Fair gets set to kick off, CLM and the Fair have added a new feature to give fair-goers another way to find everything that’s happening throughout the course of the event.
The Western Idaho Fair mobile app gives users access to schedules of events, maps, vendor locations, ticket purchasing options, the ability to create their own custom calendar of events and more.
If you’re an experienced account exec looking for a senior role in a dynamic, growing, full-service agency, CLM is looking for you. CLM is one of Idaho’s largest agencies and the State’s largest media buying agency in terms of volume. We operate autonomously as part of the Ivie, Inc., agency network—the largest retail marketing agency in the US. As an account executive, you will partner with strategic accounts to help them develop and grow their business thereby helping yourself and CLM to develop and grow. We are a scrappy, agile agency that strives to move quickly and strategically, and you should be a high IQ, high-energy performer.
Key Responsibilities:
Maintain regular and professional contact between the agency and assigned clients
Constantly manage and exceed client expectations, as well as those of other agencies and vendors/partners
Interface with various agency departments to meet project and campaign milestones
Develop strategic marketing plans as a client partner and agency leader
Keep apprised of clients’ projects throughout their life
Be the agency’s subject matter expert on assigned clients’ business
Act as the client advocate within the agency
Mentor, demonstrate and empower critical thinking for direct reports and those on other teams
Demonstrate excellent decision-making, organization, planning and problem solving skills; plus, proven ability to anticipate and identify critical issues needing escalation
Review and approve billings prior to release to clients
Represent the agency at industry and community functions
A couple of old news items, but for those tho may have missed it…
Idaho Lottery awards new contracts
Last November, Mitchell+Palmer and CLM were awarded marketing services contracts from the Idaho Lottery. Mitchell+Palmer now handles creative services for the Lottery, while CLM added strategic planning services for the Lottery, in addition to the media planning and buying services, which they’ve handled since January 2013.
Ever wonder what the inside of DaviesMoore, Mitchell + Palmer, Foerstel, CLM or Wirestone look like? Here’s your chance to see all agencies and ride school buses again. Join us for Tour de Smashed III held on May 28th from 5pm – 11pm. Tickets are $25/person.
We’ve extended ticket sales! This is a Pre-paid event only and ticket sales will be closing on May 20th. There are 100 seats for the bus and once they’re gone, they’re gone. Wheels up on May 28th at 5pm in the parking lot of 9th and River Street (near Cottonwood Grille). Look for the yellow buses.
Drinks and snacks will be included on the buses, and please use good judgement to participate responsibly.
CLM Marketing & Advertising, located in the historical Boise Fire Station, is looking for a media team member to take on a variety of functions within our media team. Some of the roles the ideal candidate will provide include:
Jr. Media Buyer
Media Traffic Coordinator
Social Media Implementer
Research Assistant
Ideal candidate will be an analytical thinker that uses a combination of data analysis and common sense to negotiate and implement media buys that deliver results. The candidate must be detail-oriented to effectively perform media buying and traffic responsibilities ensuring accuracy and accountability for millions of media dollars. The candidates should be excited to learn and share new ideas in an ever-changing media landscape. The candidate must be a good communicator with the ability to juggle various forms of relationships internally, with media partners, and with clients.
