From our friends at AdPulp: Hire A Copywriter, Or Paddle The Ship With One Oar
Come to think of it, after reading that piece I’m pretty sure this site could use a lot of help from a real copywriter. But I digress…
Interestingly, as evidence that the secret to good writing is rewriting, bonus points are up for grabs to anyone who can share with the class what they think the original title of the AdPulp piece above was.