IdahoRadioNews: Fall book results

Meridian radio towers
Meridian radio towers

You can scope out the 12+ results over here, but I’ve compiled a quick scorecard of winners (and losers) in areas folks care about.

  • Adults 25-54
    1. KSRV/96.1 Bob FM – Impact
    2. KCIX/Mix 106 – Peak
    3. KSAS/103.3 Kiss FM – Peak
  • Women 25-54
    1. tie – KCIX/Mix 106 – Peak
      tie – KSAS/103.3 Kiss FM – Peak
    2. tie – KXLT/107.9 Lite FM – Peak
      tie – KWYD/Wild 101 – Impact
      tie – KIZN/Kissin’ 92.3 – Cumulus
  • Men 25-54
    1. KSRV/96.1 Bob FM – Impact
    2. KQXR/100.3 The X – Journal
    3. KBOI/NewsTalk 670 – Cumulus
  • Mornings 12+
    1. KCIX/Mix 106
    2. KBOI/NewsTalk 670
  • Mornings W25-54
    1. tie – KCIX/Mix 106
      tie – KSAS/103.3 Kiss FM
  • Mornings M25-54
    1. KQXR/100.3 The X
    2. tie – KCIX/Mix 106
      tie – KSRV/96.1 Bob FM

A couple of other battles of note: The country battle was a bit of a split decision – KQFC won 12+, but KIZN won among women. KAWO, which was the big story in the last book fell off a bit in most demographics.

Lite FM handily topped KJOT among Christmas stations.

The story of this book might be a collapse at KKGL. As noted above, the station was topped in mornings among men by Mike & Kate on KCIX. Traditionally KCIX is strong with women in the morning and the syndicated Bob & Tom sees big strength among men – but in this book KKGL lost significant ground – with KKGL losing well more than half of its ratings points in the daypart. In another fluke, among 12+, KJOT beat KKGL – though KJOT was fueled by Christmas music, something they can’t sustain in the spring.

For the four groups, Impact and Peak have much to celebrate. Journal and Cumulus have a few bright spots but also feel like they have some work to do I’d imagine.

IdahoRadioNews: Changes in sports radio

Another change is coming to the Boise radio dial. KINF-AM 730 will pick up the ESPN Radio contract in the market, effective January 1, according to the station.

The lineup has not yet been announced by Impact Radio, which owns the station. The move will force some changes at KTIK/93-1 The Ticket – which currently has the ESPN contract in the market. Jeff Caves, the station’s afternoon host, said he could not comment – but Impact GM Darrell Calton told me that 730 AM will be the exclusive home for ESPN content.

KTIK, for now, still has its tentpoles: Jim Rome (syndicated by Premiere Radio Networks), and local afternoon show Idaho Sports Talk.

In October, KTIK’s owner Cumulus announced it would drop ESPN in favor of CBS Sports Radio in 47 markets.

KINF-AM currently airs news/talk programming. This move will give the Boise market three major sports stations, along with KFXD/Sports 630.

Standard disclosure: Don Day wrote the blog for more than six years and currently manages digital sales & products for KTVB.