Street level views of marketing & advertising in Idaho
Here are a few stories that caught our eye over the past several days:
Why Do Chief Marketing Officers Have A Short Shelf Life? – via Forbes
Short-Term Success Or Long-Term Vision? – via MediaPost
Direct Mail Doomed, Long Live Email – via MediaPost
Marketers Losing Respect for Magazines? – via Ad Age
A collection of headlines and articles from the past several days:
Radio Needs To Get More Creative – via MediaPost
Will Radio Broadcasters Tune Out Arbitron? – via BNET
The New Next: It’s What’s on the Inside that Counts– via MediaPost
The Scale of Social Media – via Adweek
Touting Good Works, Marketers Make Stars Of Those They Help – via Forbes
Print Redux: ‘PR Week’ Goes Monthly – via MediaPost
Americans Blame Ad Agencies, Media for Economic Crisis – via MarketingVOX
Is Brand Google in Trouble? – via Ad Age
Forget Celebrities. Employees Make Compelling Ad Stars In Tough Times – via Forbes
Industry Says Goodbye to Short Days, Free Services – via Ad Age