Much has been happening behind the scenes, and the Boise Advertising Federation sent out this update earlier today to the public at large about The Rockies.
2020 ROCKIES AWARD SHOW UPDATE An Idaho Advertising Federation event, brought to you by The Boise Advertising Federation.
Thanks for being patient with us as we have carefully deliberated to determine the fate of the 2020 Rockies Award show due to COVID 19. The Rockies as an in-person event will not happen this year due to the sensitivity of social distancing while we work through this. It was a hard decision, but we will make it up to you with a big party the next time we get together.
The good news: Due to the size of our usual gathering and sensitivity in these times of COVID-19, we will instead present the Rockies Award Show as a livestream event. We still want to celebrate the creative spirit of our community by hosting a special livestream on May 16th. You guys worked too hard this past year for us to not do anything to acknowledge what you do best!
Stay tuned for details to watch the show on May 16th! See the winners, see the fun videos, have some drinks… all from the comfort of your living rooms and yoga pants. It’ll be free to watch and we also encourage you join us in donating to the Idaho Food Bank during the show. Watch it by yourself or in your groups no larger than 10, six feet apart. It will still be an amazing time.
To my friends at the Idaho and Boise Advertising Federations, it’s time to make the call.
It’s time to either postpone or cancel The Rockies as an in-person event this year.
As much as everyone loves a party and an excuse to dress up, get together and celebrate, it seems foolish to hold an event like this a handful of weeks from now, even if social distancing and shelter-in-place restrictions are relaxed before then.
I want to be as optimistic about this as anyone else, but it’s also time to face reality. Now is not the time to put a large group of people in close contact to one another, mix in alcohol and questionable decisions, and then hope for the best.
Besides, I suspect there will be a lot of belt-tightening at agencies around the state in the weeks and months to come, and the expense of tickets and tables may be among the first to go.
As hard as it is to say it — because I, for one, look forward to seeing the work and the people every year — right now, the show must not go on.
The Silver Medal Award went to Sherie Moody-St. Clair from the Idaho Lottery
Drake Cooper took home Best of Show for their J. A. and Kathryn Albertson Family Foundation work.
Oliver Russell and Scentsy both won at the regional level as well — a Gold regional ADDY for Oliver Russell and a Silver for Scentsy. Oliver Russell’s submission has since been forwarded to the national competition.
The IAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by advancing the industry’s standards, demonstrating creative excellence, and promoting social welfare.
Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on a number of criteria. Only one silver medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.
The Silver Medal winner will be announced at the annual Rockie Awards Show hosted by the Idaho Advertising Federation on April 28, 2018. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.
Mail nominations to:
Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691 – Boise, ID 83701
NOTE: NOMINATIONS OF CANDIDATES DO NOT AUTOMATICALLY CARRY OVER FROM ONE YEAR TO THE NEXT. A PREVIOUS NOMINEE NOT RECEIVING SILVER MEDAL RECOGNITION SHOULD BE RESUBMITTED FOR CONSIDERATION IN SUBSEQUENT YEARS.