As first reported by theĀ Idaho State Journal, Idaho State University has selected Mitchell+Palmer for its first comprehensive, statewide marketing and advertising campaign.
According to the article, the school entered into an eight-month, $975,000 contract with Mitchell+Palmer last month, with the majority of that budget allocated to media placement.
The article also mentions that Mitchell+Palmer previously worked on projects for Boise State University for more than a decade, but given the size and scope of this new relationship with ISU, it seems safe to presume that Boise State has been relegated to the “former clients” category.