According to the article, the school entered into an eight-month, $975,000 contract with Mitchell+Palmer last month, with the majority of that budget allocated to media placement.
The article also mentions that Mitchell+Palmer previously worked on projects for Boise State University for more than a decade, but given the size and scope of this new relationship with ISU, it seems safe to presume that Boise State has been relegated to the “former clients” category.
The Director for Marketing and Communications is responsible for setting the strategic direction and planning, coordination, and management of the university’s marketing, public relations and strategic communications program. The Director works with both external and internal constituencies to strategically create and communicate the university’s messages and ensure overall continuity of institutional brand consistency and image.
Full details about the position can be found in the original listing.
Ashley Ford has joined the organization as Public Affairs Practice Group Leader, where she’ll be heading up their new Public Affairs practice. This practice will serve as the Idaho component of a regional affiliation that also covers Oregon and Washington. “We see opportunities for a sophisticated, non-partisan public relations approach to working with government at all levels in Idaho,” said Red Sky President Jessica Flynn.
Prior to joining Red Sky, Ashley was the Principal Land Use Planner of the Rose Law Group’s Boise office, where she was involved in a wide range of land use and development issues. She holds a Masters degree from Idaho State University, and a Bachelor of Science degree from Truman State University.