Peak Broadcasting files for bankruptcy

Peak Broadcasting, which operates six radio stations in Boise, filed for Chapter 11 bankruptcy protection on Tuesday in U.S. Bankruptcy Court in Delaware.  According to reports in the Idaho Statesman, the Fresno, CA-based company will continue to operate its six stations in Boise and five in Fresno, and that programming would not be affected and no layoffs were planned.

Media buys could be another story, however. If you’re working with Peak on current or upcoming buys, be sure to talk with your rep, and ask them as many questions as you need to in order to feel comfortable. By no means is this a suggestion to stay away from Peak, but rather a simple reminder to keep your eyes open.

As is the case with many of the readers of this site, I have several friends and colleagues at Peak in Boise. I wish them nothing but the best, and hope that this entire process goes quickly and smoothly for everyone.

CCC Event: Has social media changed the media pitch? Tips and tricks to get your story told.

For their September event, Capital City Communicators is presenting: Has social media changed the media pitch? Tips and tricks to get your story told.

The following panelists are scheduled as part of the event:

The event will be held in the Boiler Room at Bardenay in downtown Boise from 11:30 a.m. – 1:00 p.m.  Cost is $18 for members and $23 for non-members.

RSVPs and questions about the event should be directed to Michelle Hicks.

Streetcar Publicity (and Politics)

The Idaho Statesman is reporting that Cronin & Associates has been selected by the City of Boise to conduct a publicity campaign for the city’s streetcar plan.

The campaign is budgeted at $90,000 and is expected to be approved at the City Council’s regularly scheduled meeting, according to the paper.

Interestingly, although not surprisingly, the Idaho Statesman is also quick to take a political slant with this news, noting that founder Brian Cronin is a State Representative (D), and has been involved in Democratic politics, working on campaign staffs for Mayor Bieter and Jerry Brady.

New Hire at Red Sky PR

Red Sky Public Relations in Boise has added Julie Hahn to their staff as an Account Executive.  Julie will lead client activities in tandem with Principals Jessica Flynn, Stephanie Worrell and Robert Deen.

Prior to joining Red Sky, Julie was a Communications Specialist with Boise State University, and also had a number of roles during her tenure at The Idaho Statesman — from Copy Editor to Columnist to Section Editor. She is a graduate of the University of Montana with a degree in print journalism.

Congratulations Julie.

Preparing for the Future – the Benefit of a Succession Plan

Recently, Mark Solon of Highway 12 Ventures wrote a guest article for The Idaho Statesman in which he chronicled the transformation of es/drake into Drake Cooper.  He followed the paths that led Bill Drake and Jamie Cooper to each other, and a glimpse into their plan for the future.

A few excerpts from the article: Accident that could have killed him changes CEO’s priorities

One of the first things that Bill thought about when he got back to work after the accident was the fact that he had never created a succession plan for his business. “Sure, I always thought about it,” he told me. “But life got in the way, and I never got around to it.” He realized that he had not even given a hint of direction to his staff on what to do if he got hit by the “proverbial bus.”

Around the same time, Jamie Cooper was growing restless. Jamie had been a marketing executive at a number of companies, most recently as the marketing VP at ProClarity, which had just sold to Microsoft. Having recently turned 40, Jamie was thinking about “hanging up my corporate badge and having my own business where I could leverage what I’ve learned in my career.”

Bill knew Jamie and was impressed with his thoughtful approach. According to Bill, “Jamie was a client of the firm while at ProClarity, and a tough one. Succession planning was now at the top of my priority list. I wasn’t ready to retire but I was ready to stop and smell the roses a bit more. Because of the extended nature of Jamie’s proposed earn-out, I’d be able to slowly ease out of the business and pass along the knowledge I’ve gained along the way.”

Its a good read, and worth the time to take a look at it.

Also, if you’re in a similar position, something for you to think about:  What plans do you have in place in the event that ‘you get hit by a bus’?

Nothing like some heavy thinking on a Friday…

Media Coverage of Treasure Valley Agencies

Today finds a larger than normal amount of coverage in the news and media world about agencies in the Treasure Valley, and what they’re up to.  For example:

In today’s Idaho Statesman:

A feature story was done on the Imagine campaign that Stoltz Marketing Group did for the Susan G Komen Race for the Cure.  It highlights each of the survivors who are featured on the billboards, posters and other materials.

Rhea Allen, President of Peppershock Media, contributed an article to the Statesman’s Starting Up weekly series.

And, from the Seattle Post-Intelligencer’s website:

Drake Cooper is developing an online reality series for the Idaho Division of Tourism, and is on the lookout for a Seattle family to visit the state in mid-June.

Does Creative Matter? Absolutely.

Everyone and their dog has an opinion on what constitutes good creative.  Is it good if its memorable? Is it good if it tells a story? Is it good if its effective?

Sometimes, the answers come not from the industry, the peers and others inside the fishbowl, but from the clients and the results themselves.

Case in point: Last fall we featured work that was being done for the United Way of the Treasure Valley by a group of creatives in the Valley.  Last month, the United Way announced that their community campaign had generated $5.9 million in donations from individuals and corporations.  Today, the United Way announced 31 grant recipients of the funds.

Included in the article from the Idaho Statesman was a quote from Tod McKay, Vice President of Communications for United Way of Treasure Valley, recognizing the effort that went into the creative for the campaign:

The local United Way’s community campaign was hugely successful this year, despite hard economic times. The organization raised $5.9 million, a 9 percent increase over last year’s campaign and the most in the group’s 81-year history.

McKay said part of this year’s success can be attributed to a creative advertising campaign put together by some of the region’s lead advertising agencies free-of-charge.

“They helped us tell our story better than we’ve ever done before,” McKay said.

That’s when you know you’ve done a good job.

Congratulations, and well done, to everyone involved.