Flashback Friday – Banking Edition

Earlier this week I caught an ad in the Idaho Statesman announcing that Sterling Savings Bank had been acquired by Umpqua Bank, and it reminded me of this campaign that Hanna & Associates did for Sterling a few years ago:


Peak Broadcasting files for bankruptcy

Peak Broadcasting, which operates six radio stations in Boise, filed for Chapter 11 bankruptcy protection on Tuesday in U.S. Bankruptcy Court in Delaware.  According to reports in the Idaho Statesman, the Fresno, CA-based company will continue to operate its six stations in Boise and five in Fresno, and that programming would not be affected and no layoffs were planned.

Media buys could be another story, however. If you’re working with Peak on current or upcoming buys, be sure to talk with your rep, and ask them as many questions as you need to in order to feel comfortable. By no means is this a suggestion to stay away from Peak, but rather a simple reminder to keep your eyes open.

As is the case with many of the readers of this site, I have several friends and colleagues at Peak in Boise. I wish them nothing but the best, and hope that this entire process goes quickly and smoothly for everyone.

CCC Event: Has social media changed the media pitch? Tips and tricks to get your story told.

For their September event, Capital City Communicators is presenting: Has social media changed the media pitch? Tips and tricks to get your story told.

The following panelists are scheduled as part of the event:

The event will be held in the Boiler Room at Bardenay in downtown Boise from 11:30 a.m. – 1:00 p.m.  Cost is $18 for members and $23 for non-members.

RSVPs and questions about the event should be directed to Michelle Hicks.

Streetcar Publicity (and Politics)

The Idaho Statesman is reporting that Cronin & Associates has been selected by the City of Boise to conduct a publicity campaign for the city’s streetcar plan.

The campaign is budgeted at $90,000 and is expected to be approved at the City Council’s regularly scheduled meeting, according to the paper.

Interestingly, although not surprisingly, the Idaho Statesman is also quick to take a political slant with this news, noting that founder Brian Cronin is a State Representative (D), and has been involved in Democratic politics, working on campaign staffs for Mayor Bieter and Jerry Brady.

New Hire at Red Sky PR

Red Sky Public Relations in Boise has added Julie Hahn to their staff as an Account Executive.  Julie will lead client activities in tandem with Principals Jessica Flynn, Stephanie Worrell and Robert Deen.

Prior to joining Red Sky, Julie was a Communications Specialist with Boise State University, and also had a number of roles during her tenure at The Idaho Statesman — from Copy Editor to Columnist to Section Editor. She is a graduate of the University of Montana with a degree in print journalism.

Congratulations Julie.