From the “Things we missed in 2018” file

While reading CLM’s 2018 reflections, something caught our eye we hadn’t noticed: Early in 2018, Brad Surkamer bought CLM back from Ivie & Associates, which had previously acquired CLM in 2015.

2018 kicked off with Brad buying back the company from the Ivie family. Our time with Ivie was good in providing new experiences and perspectives, but we are thankful for Brad’s desire to focus on CLM and our team and clients. The move breathed a new life back into CLM. We spent time contemplating and developing CLM 3.0, CLM’s strategy for the future, and with that came a new mission, vision and set of values for the company.

The return to local control and decision-making marked the next chapter for the agency, whose roots date back to 1980.

While it appears that CLM still maintains a working relationship with Ivie & Associates, this move also seems to coincide with Quad Graphics’ acquisition of Ivie in 2018.

Ivie & Associates acquires CLM Marketing and Advertising

Word got to us a few days ago, and was confirmed via a press release recently issued by Ivie, that Ivie & Associates has acquired CLM Marketing & Advertising in Boise.

A couple of excerpts from the release:

CLM, founded in 2003, is a strategic creative agency headquartered in Boise, Idaho, with expertise and capabilities expanding the variety of client verticals that the Ivie family of companies serve.

Ivie has grown considerably since it was founded 21 years ago. Through acquisitions and client portfolio expansion, Ivie has achieved 40 percent year-over-year growth for the past five years. In a continuing effort to provide world-class marketing services to its clients, Ivie is constantly seeking knowledge and expertise in new areas of marketing and advertising. CLM was a perfect fit for the Ivie family of companies.

Ivie & Associates is headquartered in Flower Mound, Texas, and employs over 550 professionals throughout its U.S. and China offices.

Given that Ivie established a presence in Boise last fall, it will be interesting to see what—if anything—becomes of either local office.

Job Opening: Media Project Manager

Ivie & Associates recently posted a job opening on the Idaho Ad Agencies job board for a Media Project Manager in their Boise office. From the job listing:

GreenLeaf Media Services, a division of Ivie & Associates, is one of the largest media buying companies in Dallas/Fort Worth. Our clients include some of the most prominent retail corporations in the US.

GreenLeaf has an immediate opening for a media planner/coordinator. The position will be based in our Boise, ID office.

Some of the roles the ideal candidate will provide include:

Working with our client service team to formulate media plans and media buys for our retail clients.
Evaluate sponsorship/media proposals
Communicate with media vendors on campaign execution and added value.
Communicate and assist with partner agencies and vendors
Research

Interested candidates must have 1-2 years of prior experience in broadcast media planning/buying. Additional experience with a multi-unit retail company would also be desirable.

Full details about the position and how to apply can be found in the job listing.