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Tag: jc penney

Posted on February 17, 2011February 16, 2011

Gaming the system – a cautionary tale

For those who haven’t taken the time to read the New York Times piece on J.C. Penney, and some of the ‘black hat’ SEO techniques that were used on their website, you owe it to yourself to take a look:

The Dirty Little Secrets of Search

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