Two Boise stations have flipped to the Christmas format for 2012. KXLT/107.9 Lite FM has flipped to its traditional menu of holiday standards as of November 10th.
But the surprise entrant in the space for this year is KJOT/Variety Rock 105.1. The station, which has been home to rock music for about 30 years, is instead playing Christmas music. Owner Journal Broadcast Group has been playing musical chairs with its three rock stations (KQXR/100.3 The X and KRVB/94.9 The River being the others) for quite some time, and it seems KJOT is the odd one out. The station has not seen success in quite some time, despite transitioning from heritage rocker J-105 to the current skew a few years ago.
I would say it is likely that Variety Rock has played its last rock hit. Something new in the new year? Already hearing rumors on what that format could be… time will tell.
Related: Journal hired Susan Groves to replace Dan McColly as operations manager for its Boise stations and as program director of KRVB. The news was announced on October 2nd – and on November 18th, she had been “let go.”
Whether it’s a ramp-up for the fourth quarter, filling open and previously-unfilled positions, or truly new hires we can’t say for sure, but within the past few days, the big three radio groups in Boise have all posted job openings online:
Anna Gamel, Assistant Account Executive:
Anna is a graduate of the University of Idaho, who was most recently with a privately-funded startup company in Portland, Oregon. There she coordinated large-scale public relations, branding and marketing strategies in order to launch the company’s stealth-mode ideas into a global market.
At the University of Idaho Anna received a Bachelor of Science in Psychology and a minor in Outdoor Recreation Leadership. At Red Sky she’ll be working with the agency’s regional and national consumer, retail and technology clients.
Ben Rosenthal, Account Coordinator:
Ben is Red Sky’s newest addition, joining the firm in September, 2010. He is a graduate of Boise State University, with a Bachelor of Arts in Business Administration. Most recently, Ben worked as a remote broadcast technician and traffic assistant at Journal Broadcast Group, where he was part of a team responsible for executing advertising events for a wide variety of local businesses.
At Red Sky, Ben will provide tactical support to a broad range of Idaho clients, primarily focused on public involvement/education, economic development, real estate and cause marketing.