IdahoRadioNews: Movin’ to the country

With the spring book right around the corner, a flurry of changes in recent weeks on the airwaves — especially those waves that carry a country twang.

Cumulus personell moves

KQFC/97.9 Nash FM has swapped out its local morning show with a syndicated product. Long-running host Cory Mikhals gave way to Blair Garner and America’s Morning Show. The show is part of the Nash brand launched by KQFC owner Cumulus last year, and will be heard on a wide variety of stations across the, er– country.

At sister station KIZN/Kissin’ 92.3, 15-year veteran morning team Mee in the Morning is out. The married pair (somewhat better known as Kevin & Brenda) segued out of the station earlier this month. The reason behind the parting of ways is unknown – but sources say contract negotiations had been going on for a while. Nielsen (Arbitron) ratings for the Mees, and KIZN in general, have flagged in recent years.

cory-mikhalsThe Mee-team will be replaced this week by — wait for it — Cory Mikhals. Mikhals will switch studios in the Cumulus building effective Tuesday.

Here’s the announcement of the Nash & Kissin’ changes.

Bull moseys back into town

tNCrhmSjFriday, another development for country listeners: Boise got another Western-themed station. KQBL/100.7 The Bull replaced KPDA/100.7 La Poderosa at 5 p.m., replacing the regional Mexican format used by the Impact-owned station in recent years.

The change on 100.7 happened at the same time Impact officially sold off 99.1 FM to Lee Family Broadcasting of Twin Falls. 99.1 now leaves the Boise market (more on that in a moment).

With the chess moves, Impact now operates four English-language music formats and a sports radio frequency: KSRV/96.1 Bob FM, KWYD/Wild 101, KQBL/100.7 The Bull, KZMG/My 102.7 and KNFL/96.5 ESPN Boise. Those moves double the number of music stations in Impact’s… bull-pen.

So why all the fancy footwork? Ultimately, Impact trades away a rough signal that broadcast out of Mountain Home for a strong signal on top of Bogus Basin.

Not mentioned in all this country fun: KAWO/Wow Country 104.3. The Townsquare Media-owned country station is the market leader in the segment, and hasn’t made any recent shifts.

Here’s the launch of The Bull:

My 102.7 still spot-less

myKZMG/My 102.7 is still without commercials — but that may not last long. Impact could not own the station until it closed on the sale of ¬†99.1 FM due to FCC rules. Now that’s happened, expect commercial messages soon.

The station is introducing a variety of interactive features. Some are routine, while others are novel to the Boise market. Listeners are invited to dial up my1027fm.com and vote songs up and down. They can also get a text or email alert when their favorite jam is about to play. During work-hours, the station will allow listeners to pick the first song played at the top of the hour from its website (from a pre-selected list).

99.1 to the dogs

Last year, Lee Family Broadcasting announced it would format 99.1 as “La Perrona” – a Regional Mexican station. When Lee Family got its hooks into the station, it launched… 99.1 The Dog. ¬†Imaging takes swipes at cross-town country station Kat Kountry. It isn’t really clear to me the long term story here. You can hear the launch of 99.1 The Dog below:

(Update: 99.1 has now transitioned to the La Perrona format)

Don Day is the Digital Sales & Product Manager for KTVB, and wrote and edited IdahoRadioNews.com for more than six years.

IdahoRadioNews: Fall book results

Meridian radio towers
Meridian radio towers

You can scope out the 12+ results over here, but I’ve compiled a quick scorecard of winners (and losers) in areas folks care about.

  • Adults 25-54
    1. KSRV/96.1 Bob FM – Impact
    2. KCIX/Mix 106 – Peak
    3. KSAS/103.3 Kiss FM – Peak
  • Women 25-54
    1. tie – KCIX/Mix 106 – Peak
      tie – KSAS/103.3 Kiss FM – Peak
    2. tie – KXLT/107.9 Lite FM – Peak
      tie – KWYD/Wild 101 – Impact
      tie – KIZN/Kissin’ 92.3 – Cumulus
  • Men 25-54
    1. KSRV/96.1 Bob FM – Impact
    2. KQXR/100.3 The X – Journal
    3. KBOI/NewsTalk 670 – Cumulus
  • Mornings 12+
    1. KCIX/Mix 106
    2. KBOI/NewsTalk 670
  • Mornings W25-54
    1. tie – KCIX/Mix 106
      tie – KSAS/103.3 Kiss FM
  • Mornings M25-54
    1. KQXR/100.3 The X
    2. tie – KCIX/Mix 106
      tie – KSRV/96.1 Bob FM

A couple of other battles of note: The country battle was a bit of a split decision – KQFC won 12+, but KIZN won among women. KAWO, which was the big story in the last book fell off a bit in most demographics.

Lite FM handily topped KJOT among Christmas stations.

The story of this book might be a collapse at KKGL. As noted above, the station was topped in mornings among men by Mike & Kate on KCIX. Traditionally KCIX is strong with women in the morning and the syndicated Bob & Tom sees big strength among men – but in this book KKGL lost significant ground – with KKGL losing well more than half of its ratings points in the daypart. In another fluke, among 12+, KJOT beat KKGL – though KJOT was fueled by Christmas music, something they can’t sustain in the spring.

For the four groups, Impact and Peak have much to celebrate. Journal and Cumulus have a few bright spots but also feel like they have some work to do I’d imagine.