By now you’ve likely seen, or at least heard about, the recent spot from Old Spice – The Man Your Man Could Smell Like.
Recently, Leo Laporte from TWiT interviewed Craig Allen and Eric Kallman of Wieden+Kennedy — the creative team behind the spot. They spent about 15 minutes describing / explaining how it was produced, and everything that went into the making of it.
If you’re a fan of the craft, take some time to watch the video.