I happened to catch this exchange between Derek Walker and Nancy Hill on Twitter a couple months ago:
By way of backgrounds, Derek is the “janitor, secretary, mailroom person and owner” of brown and browner advertising. Nancy is the CEO of Media Sherpas and former President/CEO of the American Association of Advertising Agencies (4A’s). Both are fantastic people to follow, should you feel so inclined.
While the number may be arbitrary, the questions are still valid.
For the decision makers in the audience, do you have a wish list? Do you know who your next five are?