While watching the Daytona 500 a little over a week ago, I happened to catch this spot from NAPA:
It made me laugh, enough so that I posted this shortly thereafter:
Okay, that #napaknowhow spot made me laugh.— Brian Harrison (@brharrison) February 24, 2013
To which the folks at NAPA quickly replied to with this:
@brharrison Shhhh! Matlock's on.— NAPA AUTO PARTS (@NAPAKnowHow) February 24, 2013
A perfectly appropriate response, and a great example of an organization recognizing that social is not a stand-alone channel, but rather something that can be woven throughout everything. And given the speed of their response, I have to assume that – much like Oreo during the Super Bowl – they knew exactly when their spots were scheduled to run, had the right people in the room, and had a plan in place for their responses.
And now, a little more than a week later, I’m writing about the entire thing here. NAPA Know How indeed. Well done to everyone behind this.