Signs of Life?

There might just be, according to a recent New York Times article.

Marketers Celebrate Glimmers of Recovery

Gaming the system – a cautionary tale

For those who haven’t taken the time to read the New York Times piece on J.C. Penney, and some of the ‘black hat’ SEO techniques that were used on their website, you owe it to yourself to take a look:

The Dirty Little Secrets of Search

Is This the Year?

For the past few years, a common question in the marketing world has been “Will things get better or worse this year?”

Recently, Tanzina Vega and Stuart Elliott tackled that question in an article published in the New York Times.  Give the article a read — it’ll be worth you time.

After Two Slow Years, an Industry Rebound Begins

Headline Roundup

From Kohl’s To Nordstrom, Registers Ringing – via MediaPost

A Digital Boot Camp to Groom Talent for Agencies – via New York Times

The Pocket Guide to Defensive Branding – via Ad Age

On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age

Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek

Digital Dissonance – via Adweek

Our Measurement Problem Begins With Definitions – via Ad Age

Traditional Ads Yield Social Traction– via Adweek

Our Measurement Problem Begins With Definitions

Headline Roundup: June 1 – 5

A few articles that caught our eye over the past week:

Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company

A Case for Non-Ad Revenue on the Web – via The New York Times

Most Marketers Ignore Brand Metrics Online – via Adweek

7 Myths Of Metrics – via MediaPost

Del Monte CMO: Spend During Downturn — or Else – via Ad Age

BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek

CC, DoubleTake Bringing Ads to Baggage Carousels – via Mediaweek