There might just be, according to a recent New York Times article.
Gaming the system – a cautionary tale
For those who haven’t taken the time to read the New York Times piece on J.C. Penney, and some of the ‘black hat’ SEO techniques that were used on their website, you owe it to yourself to take a look:
Is This the Year?
For the past few years, a common question in the marketing world has been “Will things get better or worse this year?”
Recently, Tanzina Vega and Stuart Elliott tackled that question in an article published in the New York Times. Give the article a read — it’ll be worth you time.
Headline Roundup
From Kohl’s To Nordstrom, Registers Ringing – via MediaPost
A Digital Boot Camp to Groom Talent for Agencies – via New York Times
The Pocket Guide to Defensive Branding – via Ad Age
On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age
Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek
Digital Dissonance – via Adweek
Our Measurement Problem Begins With Definitions – via Ad Age
Traditional Ads Yield Social Traction– via Adweek
Our Measurement Problem Begins With Definitions
Headline Roundup: June 1 – 5
A few articles that caught our eye over the past week:
Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company
A Case for Non-Ad Revenue on the Web – via The New York Times
Most Marketers Ignore Brand Metrics Online – via Adweek
7 Myths Of Metrics – via MediaPost
Del Monte CMO: Spend During Downturn — or Else – via Ad Age
BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek
CC, DoubleTake Bringing Ads to Baggage Carousels – via Mediaweek