There might just be, according to a recent New York Times article.
For the past few years, a common question in the marketing world has been “Will things get better or worse this year?”
Recently, Tanzina Vega and Stuart Elliott tackled that question in an article published in the New York Times. Give the article a read — it’ll be worth you time.
Our Measurement Problem Begins With Definitions – via Ad Age
Traditional Ads Yield Social Traction– via Adweek
A few articles that caught our eye over the past week:
BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek