Job opening – DP/Camera Operator

North by Northwest in Boise is looking to add a DP/Camera Operator to its Boise staff. From the job listing online:


North by Northwest is looking to add a DP/Camera Operator with client skills in its Boise office. We specialize in commercial advertising and corporate video projects, working with clients directly and through advertising agencies. Our work occasionally takes us across the world, sometimes across the country, and often around the Pacific Northwest.

We’re searching for someone who knows their way around a multitude of camera platforms, gets along with others well, and has an appreciation for Miller High Life. A great candidate is someone interested in growing into a Director role. If you like to work hard and play hard, you may be a good fit here.

NXNW have been thriving in the Treasure Valley for 23 years, hailing from the original Spokane office. We look forward to hearing from those who can help us thrive another 23 years.


  • Camera operation on projects
  • Gear organization & maintenance
  • Fill various crew positions as needed
  • Sit in on meetings with clients
  • Collaborate ideas with others
  • Running auditions
  • Scout locations

See the original job listing for full details and how to apply.

And in the end…

Another Rockie Awards show is in the books.

There was food. And drinks. And revelry.

Oh, and awards were handed out, of course. Our friend and occasional contributor Don Day live tweeted some of them:

Drake Cooper took home Best of Show for their Don’t Fail Idaho work on behalf of the J.A. & Kathryn Albertson Foundation.

Art Gregory was recognized with the Silver Medal Award.

Although he was on vacation in Tanzania when it happened, a collective toast was raised to Bill Drake for his lifetime of work in this crazy business we call advertising, and he received a lifetime membership to the Boise Advertising Federation.

All in all, it was a solid show at an outstanding venue. A hearty ‘well done’ to everyone who helped put on the show.

And the show got started with this fantastic piece of work from John Eames and the folks at North by Northwest:


SOLD OUT — Second Annual Tour de Smashed

Update: Per the BAF’s Facebook page, this event is sold out.

The Boise Advertising Federation is hosting the second annual Tour de Smashed on Thursday, March 14th from 5:30 – 9:00. As with last year’s event, the Tour will make stops at a variety of different shops.

This year’s list includes:

The Tour begins on the 4th floor of 913 W. River St at Stoltz Marketing Group, and ends in the same building, on the second floor at Wirestone. Ample parking is available.

Cost is $15 and includes drinks (read: beer) on the bus. Additional details are below.

Second Annual Tour de Smashed

New Hire at North by Northwest

North by Northwest in Boise has added Chuck Hurst to their Boise team as an Associate Producer.

Formerly the owner of C. Hurst Digital Media, he has worked on such large-scale television projects as NBC’s “Baby Borrowers” and the Travel Channel’s “Man Vs. Food” as well as the independent feature “Three of a Kind.”

Hurst graduated from the University of Idaho in 2005 and has since been working on North By Northwest projects on a freelance basis.

Congratulations Chuck.

Friday Find: 1994 Rockies Intro

We came across this classic during a recent stroll through YouTube, produced by North by Northwest for the 1994 Rockie Awards.

From the video’s description:

In 1994, the Idaho Ad Federation asked vendors to produce openings for that year’s Rockies Show. North By Northwest chose “Newspaper”. The piece was shot in one night and was Jeff Noble’s first “day” on the job. It won for Best Intro.

How’s the Adventure Going?

As you may remember, earlier this year Drake Cooper and North by Northwest were casting a family from the Pacific Northwest for Adventures in Living — an online reality series to be developed for the Idaho Travel Council

As it turns out, they found their family, and are just past halfway through the vacation/filming.

Among the areas that they’ve either visited or are scheduled to visit:  Boise, Banks, the greater Island Park area, Sun Valley, Ketchum, Stanley, McCall, Hells Canyon, Lewiston, Coeur d’Alene, Wallace and Athol (Silverwood).

The full campaign is scheduled to launch in Spring 2010, complete with “Dedicated campaign website, complete with downloadable webisodes, podcasts, online maps and itineraries, e-coupons from statewide participants and communities and more.”  They’ve had some good press of the production, including coverage by the Associated Press, NPR, Idaho Mountain ExpressIdaho Business Review and more.

If you’d like to follow along with the rest of the trip, take a look at the Adventures in Living updates on Twitter

It’ll be interesting to keep an eye on the rest of this as it unfolds, and the full campaign kicks off next spring.

Hey Seattle, Need a Vacation?

The folks at the Idaho Travel Council, with the help of Drake Cooper and North by Northwest, want to send a family from Seattle on vacation in Idaho.

The catch?  They’re going to film the vacation as part of a reality show on Idaho travel.

Still interested?  Take a look at the Adventures in Living casting call page for all the details, submission requirements and such.

From their site:

The winning family will enjoy an all-expense paid, 8-to-10-day vacation in Idaho, including stays in Boise, Sun Valley, Coeur d’Alene and more.

The adventure vacation will be captured by a film crew to create a new web reality show. In addition to the trip, the family will receive spending cash, an adventure guide and a wake up call from life as you know it.

Filming will take place approximately June 19 – 29 and we are willing to make adjustments to this schedule to accommodate the right family, including working with their employer. As a thank you for participating, the family would be welcome to stay and enjoy Northern Idaho at no cost for three additional days – without the cameras.

Deadline for entry is May 7th.

Rockies – The Winners: Public Service


Silver RockieStoltz Marketing Group
Think Pink Inc., “Concert for the Cure”
:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell
Copy:  David Cook
Producer:  Journal Broadcast Group, PlumVoice Productions


Silver Rockie United Way of Treasure Valley
United Way Treasure Valley, 2008 Newspaper Campaign
:  David Cook, Doug Gneiting, Kristy Weyrich
Copy:  David Cook
Art Director:  Doug Gneiting
Photographer:  Todd Meier


Silver RockieOliver Russell
I Believe in Sasquatch Website
:  Jesse Huffman
Copy:  Kelli Fulton, Russ Stoddard
Art Director:  Russ Stoddard
Production:  Curious Media
Illustrator:  Jesse Huffman


Silver RockieDrake Cooper
Bam Jam, Bam Jam Poster
Concept:  Dennis Budell, Joe Quatrone
Copy:  Sean D. Young
Art Director:  Dennis Budell, Cale Cathey
Photographer:  Todd Meier
Production:  Cale Cathey
Producer:  TableRock Printing

Direct Marketing / Speciality Items:

Silver Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Wearables
Concept:  Jesse Huffman, Bethany Walter
Art Director:  Russ Stoddard
Production:  Tony Tino
Illustrator:  Jesse Huffman
Separator:  Bethany Walter
Casting:  Riverside Screen Printing

Campaign Single Media:

Silver RockieBoise Community Radio
Boise Community Radio, Radio Boise Event Posters
Concept:  Jason Sievers
Copy:  Jason Sievers
Art Director:  Jason Sievers
Production:  Jason Sievers
Illustrator:  Jason Sievers
Producer:  Boise Radio

Campaign Mixed Media:

Silver Rockie– Stoltz Marketing Group
Think Pink, Inc., “Think Pink, Inc. Campaign”
Concept:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster
Copy:  David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster, Katie Shamburg
Art Director:  Kate Holgate, Crissie McDowell
Photography:  David Cook, Kate Holgate, Jen Henriksen, Steve Smith
Illustrator:  Kate Holgate, Crissie McDowell
Producer:  NW Printing, Journal Broadcast Group, PlumVoice Productions

Audio Visual:

Citation: MusicNorth by Northwest Productions
Boise Convention & Visitors Bureau, Boise is…
Concept:  Steve Simkins
Art Director:  Steve Simkins
Photographer:  Steve Simkins, Jeff Noble
Production:  John Nance


Gold Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Website
Concept:  Jesse Huffman
Copy:  Russ Stoddard
Art Director:  Russ Stoddard
Production:  Jesse Huffman
Illustrator:  Jesse Huffman

MMG’s Work for University of Idaho Awarded

Marketing Media Group’s Legacy of Leading campaign for the University of Idaho was recognized recently by the Council for Advancement and Support of Education. The agency, along with the University, received two Gold Medal CASE Awards at this year’s CASE District VIII Conference, held February 18 – 20 in Seattle.

Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.

North by Northwest handled production of the television, and c308 Marketing developed the website.

The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.

Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.

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Giving Back – The United Way

For the past several months, a group of folks from several different agencies and the local creative industry in the Treasure Valley have been working to make the United Way of Treasure Valley’s latest campaign a success.

The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (, radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.

This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time — often their personal time, before or after business hours — to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:

David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology

The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.

David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you’d like to read about it further.

At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you’d like to learn more about the how’s and why’s of the United Way, take a look here.

Here are PDFs of the print ads –
Print #1 – Time and Money
Print #2 – $10 a Week
Print #3 – $19 a Week

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