Well, for our friends over at Balihoo, that answer is to “expand sales and marketing efforts as it continues to build its impressive roster of national clients.”
Or translated:
Balihoo raised $7 Million in new funding recently to “help national brands market themselves at the local level.” It was covered elsewhere last week, but it was worth noting here as well.
The funding was led by OpenView Venture Partners, with additional contributions made by existing investors Highway 12 Ventures and Lacuna Gap Capital.
Congratulations to the team over at Balihoo, and we expect to continue to see good things coming from them.