Alliteration is nothing new (its first known use is circa 1624), and it can turn a nice phrase, like wild and woolly or babbling brook. But lately, there seems to be an abundance of it. Case in point:
Seen on a billboard: Your Posterior Plumbing Experts
Heard on the radio: Snot Specialists and Test drives for Testes.
Well done or going for a cheap laugh?
From Adweek: Digital Billboards Safe, Another Study Says
Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year for Rochester, Minn. The conclusion for all three studies was the same: Digital billboards are not linked to traffic accidents.
Another interesting tidbit from this article: Lamar’s 1,135 digital billboards, now representing about 10 percent of the company’s revenue, are leading the recovery at the company.
While digital boards represent 10 percent of their revenue, I’d be curious to find out what percentage of their total inventory (total of all boards) that number represents. Anyone have any insight?