Tag: Peak

You can scope out the 12+ results over here, but I’ve compiled a quick scorecard of winners (and losers) in areas folks care about.

• Adults 25-54
  1. KSRV/96.1 Bob FM – Impact
  2. KCIX/Mix 106 – Peak
  3. KSAS/103.3 Kiss FM – Peak
• Women 25-54
  1. tie – KCIX/Mix 106 – Peak
     tie – KSAS/103.3 Kiss FM – Peak
  2. tie – KXLT/107.9 Lite FM – Peak
     tie – KWYD/Wild 101 – Impact
     tie – KIZN/Kissin’ 92.3 – Cumulus
• Men 25-54
  1. KSRV/96.1 Bob FM – Impact
  2. KQXR/100.3 The X – Journal
  3. KBOI/NewsTalk 670 – Cumulus
• Mornings 12+
  1. KCIX/Mix 106
  2. KBOI/NewsTalk 670
• Mornings W25-54
  1. tie – KCIX/Mix 106
     tie – KSAS/103.3 Kiss FM
• Mornings M25-54
  1. KQXR/100.3 The X
  2. tie – KCIX/Mix 106
     tie – KSRV/96.1 Bob FM

A couple of other battles of note: The country battle was a bit of a split decision – KQFC won 12+, but KIZN won among women. KAWO, which was the big story in the last book fell off a bit in most demographics.

Lite FM handily topped KJOT among Christmas stations.

The story of this book might be a collapse at KKGL. As noted above, the station was topped in mornings among men by Mike & Kate on KCIX. Traditionally KCIX is strong with women in the morning and the syndicated Bob & Tom sees big strength among men – but in this book KKGL lost significant ground – with KKGL losing well more than half of its ratings points in the daypart. In another fluke, among 12+, KJOT beat KKGL – though KJOT was fueled by Christmas music, something they can’t sustain in the spring.

For the four groups, Impact and Peak have much to celebrate. Journal and Cumulus have a few bright spots but also feel like they have some work to do I’d imagine.