Coinciding with the addition of Business Development Director Morgan Rider, Oliver Russell recently announced their expansion into Portland, Oregon. Their Portland office shares space with B-Line Urban Delivery, a fellow B Corp, in the Redd.
In the press release about the expansion, Rider says, “I couldn’t be more excited to be expanding Oliver Russell’s reach beyond Idaho to Oregon, Washington and California,” said Rider. “My focus will be on cultivating new opportunities with businesses and nonprofits that share our vision for positive world change. Portland is home to many purpose-driven brands, and Oliver Russell’s expertise in branding and marketing helps organizations across the Northwest achieve their goals with a strong sense of values and purpose.”
Longtime readers may remember that this is not Oliver Russell’s first foray into the Portland market, as the agency previously had a presence there in the mid-2000s.
It seems the City of Portland is experiencing the spec-creative backlash as we speak.
Yesterday, the news got out that the City of Portland has proposed a design contest to redesign PortlandOnline.
From Silicon Florist:
Now, you can try as hard as you might, but few things can be as insulting to people as telling them their work is worthless. Which is basically what the City is doing by asking for designers to work on spec.
Web developers, graphic artists and visionaries to transform the navigation and design of PortlandOnline, the city’s primary web presence. Winners will be fully credited on the website for their work – a website that receives over two million visits a month and includes over 140,000 pages.
That’s right. Or to paraphrase, that work that you do? It isn’t worth anything more than a link.
And today came a response from the Portland Advertising Federation’s President, Jerry Ketel — The City Should Know Better:
This is simply the wrong way to go about designing an important communication tool in our fair city. The idea of this kind of contest is a perfect example of how much the city fathers value the contribution of the design community in Portland. I am certain that there is a very good Web design firm here in town who would work for pennies on the dollar to help the City of Portland to polish its presence on the internet. Not only would they provide design look and feel, but they would provide navigation and strategic expertise. This is Portland after all, craftsmanship is in our DNA. Our community wants to be a seen as a creative magnet in the world—it is a source of pride. So why don’t our elected leaders get that?
Now is the time for the Portland creative services industries to rise up and plant a flag in the sand. We need to be recognized for the contribution we make to our city. We should start by writing letters and emails to the city about this disrespectful contest. And then we need to join together and strategize how we can become a force that cannot be ignored. It is time.
While this is not happening here in Idaho, it is an issue that shouldn’t be ignored. I’d encourage those of you with contacts in the Portland area to get involved, and make their voices heard. Contact the PAF or the City of Portland.
Jerry is right: It is time.