Sights from the show: The Rockies

Missed the Rockies this year, or feel like reliving some of the festivities? Not to worry — plenty of pictures were taken. Like these:

The Boise Advertising Federation has the full list of this year’s Rockie Award winners. Gold winners were automatically advanced to the regional (District XI) American Advertising Awards.

Back to basics

UPDATE

Friends from both the Boise Advertising Federation and the Idaho Advertising Federation have reached out to provide additional clarification and context around the awards and the event:

The official name is “The Rockies,” which dates back to 1983.

The annual IAF Creative Awards Competition first launched in 1978 as a statewide competition (previously it was a local only competition of the Boise Ad Club), but it was rejuvenated in 1983 as The Rockies after a judging fiasco in the prior year.

IAF as ‘creator’ of its awards competition is sole authority as to ‘naming conventions’ cited below. Hence, The Rockies Award Ceremony is correct, and may be alternatively stated as The Rockies Award Show, despite assertion to the contrary.

BAF, has made herculean efforts for more than 40 years in hosting the success of the statewide competition on behalf of IAF.

While this is not the first time–nor will it likely be the last–that I’ve drawn the ire of BAF, that doesn’t mean my opinions or observations are necessarily correct. I appreciate those who have taken the time to set the record straight, and always welcome comments and discussion – either here on the blog or via email.

I have been, and always will be, a vocal supporter of agencies throughout the state of Idaho as well as the ad clubs and other organizations, and will continue to promote events, recognize good work, highlight job openings and other relevant information as time allows without obligation or expectation of anything in return.


Original post:

It’s awards season all over the place.

Unfortunately, our friends at the Boise Advertising Federation have gotten lax — dare I even say lazy — with their naming conventions for the state’s creative awards show.

So, to help get things back on track, or for those who may be new to the game, here’s a little cheat sheet for reference:

Rockie Award (Singular)
An individual award for creative excellence. Can be Silver or Gold.
Shorthand: Rockie
See also, for reference/comparison: Academy Award/Oscar, Golden Globe Award/Golden Globe

In context: Against won a Gold Rockie Award in Sales Promotion for the Auya Co. Tradeshow Booth
–or–
Brad Pitt won the Oscar for Best Supporting Actor for his role in Once upon a Time…In Hollywood.

Rockie Awards (Plural)
Two or more awards for creative excellence.
Shorthand: Rockies
For reference/comparison: Emmy Awards/Emmys, Academy Awards/Oscars

In context: Drake Cooper won 4 Gold and 18 Silver Rockies in 2017.
–or–
PARASITE won four Academy Awards, including Best Picture, Director, International Film, and Writing (Original Screenplay).

Now, this is where it gets a little tricky. Stay with me here.

Rockie Awards Show (Event)
The annual awards show where multiple Rockie Awards are presented
Shorthand: the Rockies
For reference/comparison: Emmy Awards Show/Emmys, Golden Globe Awards Show/Golden Globes

In context: Drake Cooper’s 18 Summers campaign for the Idaho Travel Council won Best of Show at the 2019 Rockie Awards Show.
–or–
2020 marked Ricky Gervais’ 5th time hosting the Golden Globes.

The annual event is NOT the Rockies Award Show (there’s no such thing as a Rockies Award – see singular above), nor is it the Rockies Awards Show (also no such thing as Rockies Awards – see plural above), as it has been referred to in recent years.

You’d never see the Academy of Motion Picture Arts and Sciences refer to their event as the Oscars Award Show or Oscars Awards Show, would you?

It may seem minor to some, but details matter. And lack of attention to those details makes the entire organizing body look bad.

Let’s do better Boise Ad Fed.

Rockie Awards – The Winners

For those who might have missed the show in April, the Boise Advertising Federation recently published the complete list of winners from this year’s Rockie Awards.

Of the 429 entries, 123 were recognized at various levels – Gold, Silver, or Citation. Gold winners were automatically forwarded to the AAF District 11 competition.

Notables from this year’s show: Drake Cooper won Best of Show for their 18 Summers campaign, Duft Watterson took Gold in 8 of the 16 categories, and Christal Gammill was this year’s recipient of the Idaho Advertising Federation Silver Medal Award.

The complete list of award winners and select samples of winning work can be found on the Boise Advertising Federation’s website.

Fill in the blank

For those who attended this year’s Rockie Awards Show, we’d like to know what you thought of it.

Fill in the blank:

This year’s Rockie Awards Show was ____________________________.

Rockie Awards – the Aftermath

The 2012 Rockie Awards Show came and went last Saturday evening. Awards were won, jokes were told, merriment was had by all, and as best as we can tell, no one left the Egyptian Theatre with any major injuries. Now the Bullwinkles on the other hand…

Congratulations to all of this year’s winners, and while we don’t yet have the final list of award winners, I expect that it will be posted on the Boise Advertising Federation’s website soon.

And special congratulations go out to Chuck Christopher of Advantage Adverising, winner of this year’s Silver Medal Award, and Neighborhood All-Stars, whose Story Story Night work took home Best of Show.