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Rockie Awards – The Winners

Earlier in April, the Boise Advertising Federation hosted the 2026 Rockie Awards, recognizing work from around the state. Here are the winners:

BEST IN SHOW

Music Maker Giving Campaign Campaign
Nowhere & Friends Studio for Music Maker

GOLD AWARD WINNERS

Television

The One With The Elk On It
Drake Cooper for Challenge Dairy

Radio

“Dont Be Afraid to Save Money” Radio Campaign
Mitchell + Palmer for Jackson BevCo

Out Of Home & Ambient Media

We <3 Little Emergencies
Stoltz Marketing Group for Primary Health Medical Group

Direct Marketing

The Lead, Winter 2025
Stoltz Marketing Group for Snake River Farms

Online Video & Podcasts

Solar Boy
Porter Pro Media for Big Dog Solar

Digital Advertising

“Elk” Social Media Campaign
Drake Cooper for Challenge Butter

Collateral Material

Ford: American Icon: A Mustang Experience
Namebrand for Ford

Identity Programs

Athletic Club Boise Crest
Against for Athletic Club Boise

Elements of Advertising – Visual

Music Maker Stamps
Nowhere & Friends Studio for Music Maker

Sales Promotion

The Lead, Summer 2025
Stoltz Marketing Group for Snake River Farms

Ad Industry Self Promotion

Season’s Meetings
Drake Cooper

Personal Relations

Athletic Club Boise Kit Reveal: A Community-First PR Launch
Against for Athletic Club Boise

Potpourri

Boise Co-op Market Interior Environmental Design
Against for Boise Co-op Market

Print

Athletic Club Boise’s Head Coach Letter
Against for Athletic Club Boise

Complete Campaign

“We <3 Little Emergencies” Campaign
Stoltz Marketing Group for Primary Health Medical Group

SILVER AWARD WINNERS

Silver Rockie Award winners can be found in this list

CITATIONS

Citations can be found in this list

Congratulations to all, and to those who advanced to the regional competition, good luck in the next round.

2025 Rockies Award Show

The Rockies | Starlit Prom

From the Boise Advertising Federation:

Welcome to the Rockies Starlit Prom!

This year, we’re rolling out the red carpet for a special Rockies Awards Show celebrating the stars of the night. Whether you’re crowned Best of Show, awarded Best Dressed, or recognized for your Legendary Dance Moves, this is your night to shine.

Dress to impress, bring your best moves, and get ready for an evening filled with networking, music, and the ultimate Rockies prom-night spotlight.

Join us for the Rockies Award Show including a very special prom dance

Tickets & Tables

Tickets include entry + heavy apps + 2 beer/wine tokens

Ticket – Member: $100
Special pricing for BAF members and their guests

Ticket – Nonmember: $150

Ticket – Student: $10
Must be BAF Student Member
Limited quantity available
Student ticket includes entry and dinner only (No drink tokens)

Rockies Final Entry Deadline

The Rockies Award Show highlights the best creative advertising work completed during the previous year. It is the largest creative ad show in the State of Idaho and is an official event of the Idaho Advertising Federation. Any individual, student, agency, and/or business with a clever tagline or well-executed advertisement may enter the competition.

Rockies Early Bird Entry Deadline

The Rockies Award Show highlights the best creative advertising work completed during the previous year. It is the largest creative ad show in the State of Idaho and is an official event of the Idaho Advertising Federation. Any individual, student, agency, and/or business with a clever tagline or well-executed advertisement may enter the competition.