Rockies – the winners

Saturday evening, The Rockies happened. As an in-person event. Outdoors.

There was sun, and rain, and wind, and even some lightning in the distance. But Idaho spring weather aside, much credit to the Boise Advertising Federation and Idaho Advertising Federation for pulling off the show, making it comfortable for those who attended in person, and for offering a livestream for those that chose to watch from afar.

And now, a few highlights.

Best of Show

Duft Watterson
Idaho Transportation Department, ITD Distracted Driving Image

Gold Rockies

Mitchell + Palmer
Idaho Lottery, Goodness at Play

Mitchell + Palmer
Tobacco Connection, Uncle Bob – Wisdom | Trouble | #1

Duft Watterson
Washington Trust Bank, Can’t

Duft Watterson
Idaho Transportation Department, Ice Chest Stickers

Duft Watterson
HiRoad, HiRoad Car Mailer

Porter Pro Media
Bison Boys, Bison Boys

Duft Watterson
ITD, Distracted Driving Image

Name Brand
Mill 95, Here for the Hops

Drake Cooper
Light & Motion, Stella Pro Identity

Porter Pro Media
Bison Boys, Bison Boys Trailer

Name Brand
44 North Vodka, Vodka Grown in Idaho

Drake Cooper
Drake Cooper, 100% Employee Owned

Redfox Visual
#StopTheSpread

CLM Marketing & Advertising
Flying Pie, Flying Pie Brand Box

CLM Marketing & Advertising
Flying Pie, Flying Pie Brand

Gold highlights from the livestream, for those who are interested.

Silver Rockies

Far too many to list, but highlights from the Silver Awards portion of the show started here.

District XI ADDY Awards

Following the Rockies judging, all Gold winners are automatically forwarded to competition at the regional level, and Silver award winners had the option of forwarding their entries as well. Among those receiving ADDY Awards at the regional level were:

Silver ADDY
Porter Pro Media
Bison Boys, Bison Boys Trailer

Gold ADDY
Drake Cooper
Drake Cooper, 100% Employee Owned

Regional ADDY Best of Show
Against
Payette Brewing Company, Payette Can Redesign

The National ADDY Awards Show will be held virtually on June 11th.

Missed the show, or want to watch it again? The full livestream — including the evening-ending fireworks — is available on YouTube.

Congratulations to all of the winners.

Rockies Late Entry Deadline

From the Boise Advertising Federation:

The Rockies Award Show highlights the best creative advertising work completed during the previous year. It is the largest creative ad show in the State of Idaho and is an official event of the Idaho Advertising Federation. Any individual, student, agency, and/or business with a clever tagline or well-executed advertisement may enter the competition.

Rockies Early Entry Deadline

From the Boise Advertising Federation:

The Rockies Award Show highlights the best creative advertising work completed during the previous year. It is the largest creative ad show in the State of Idaho and is an official event of the Idaho Advertising Federation. Any individual, student, agency, and/or business with a clever tagline or well-executed advertisement may enter the competition.

Back to basics

UPDATE

Friends from both the Boise Advertising Federation and the Idaho Advertising Federation have reached out to provide additional clarification and context around the awards and the event:

The official name is “The Rockies,” which dates back to 1983.

The annual IAF Creative Awards Competition first launched in 1978 as a statewide competition (previously it was a local only competition of the Boise Ad Club), but it was rejuvenated in 1983 as The Rockies after a judging fiasco in the prior year.

IAF as ‘creator’ of its awards competition is sole authority as to ‘naming conventions’ cited below. Hence, The Rockies Award Ceremony is correct, and may be alternatively stated as The Rockies Award Show, despite assertion to the contrary.

BAF, has made herculean efforts for more than 40 years in hosting the success of the statewide competition on behalf of IAF.

While this is not the first time–nor will it likely be the last–that I’ve drawn the ire of BAF, that doesn’t mean my opinions or observations are necessarily correct. I appreciate those who have taken the time to set the record straight, and always welcome comments and discussion – either here on the blog or via email.

I have been, and always will be, a vocal supporter of agencies throughout the state of Idaho as well as the ad clubs and other organizations, and will continue to promote events, recognize good work, highlight job openings and other relevant information as time allows without obligation or expectation of anything in return.


Original post:

It’s awards season all over the place.

Unfortunately, our friends at the Boise Advertising Federation have gotten lax — dare I even say lazy — with their naming conventions for the state’s creative awards show.

So, to help get things back on track, or for those who may be new to the game, here’s a little cheat sheet for reference:

Rockie Award (Singular)
An individual award for creative excellence. Can be Silver or Gold.
Shorthand: Rockie
See also, for reference/comparison: Academy Award/Oscar, Golden Globe Award/Golden Globe

In context: Against won a Gold Rockie Award in Sales Promotion for the Auya Co. Tradeshow Booth
–or–
Brad Pitt won the Oscar for Best Supporting Actor for his role in Once upon a Time…In Hollywood.

Rockie Awards (Plural)
Two or more awards for creative excellence.
Shorthand: Rockies
For reference/comparison: Emmy Awards/Emmys, Academy Awards/Oscars

In context: Drake Cooper won 4 Gold and 18 Silver Rockies in 2017.
–or–
PARASITE won four Academy Awards, including Best Picture, Director, International Film, and Writing (Original Screenplay).

Now, this is where it gets a little tricky. Stay with me here.

Rockie Awards Show (Event)
The annual awards show where multiple Rockie Awards are presented
Shorthand: the Rockies
For reference/comparison: Emmy Awards Show/Emmys, Golden Globe Awards Show/Golden Globes

In context: Drake Cooper’s 18 Summers campaign for the Idaho Travel Council won Best of Show at the 2019 Rockie Awards Show.
–or–
2020 marked Ricky Gervais’ 5th time hosting the Golden Globes.

The annual event is NOT the Rockies Award Show (there’s no such thing as a Rockies Award – see singular above), nor is it the Rockies Awards Show (also no such thing as Rockies Awards – see plural above), as it has been referred to in recent years.

You’d never see the Academy of Motion Picture Arts and Sciences refer to their event as the Oscars Award Show or Oscars Awards Show, would you?

It may seem minor to some, but details matter. And lack of attention to those details makes the entire organizing body look bad.

Let’s do better Boise Ad Fed.