This year, the PAF decided to have a little fun with the Rosey Awards website, throwing in a little ‘Our City is Better Than Your City’ attitude.
And Boise was one of their targets.
Now, the question to you, dear readers in Boise and beyond: Are you going to put up with this type of verbal abuse? Should we engage in a war of words with our colleagues in Portland and beyond?
I say no. And here’s what I suggest you do:
Make it better. The strategy, the creative, the plan, the placement. All of it — make it better.
If it’s good, make it better. If it’s great, make it better.
The year is half over. Now’s your chance to step it up.
When it comes down to it, the best way to get back at our friends and Portland is through the work. That’ll be the best way to bitch-slap those granola-loving bike-riding hippies back into their drizzle-dodging cubicle world.
Oh, and PDX folks, nothing but love for you, nothing but love 😉