What does that mean, exactly? Well, from their website:
The aim of the awards is to try to uncover the best small agencies both in the U.S. (those agencies with fewer than 75 employees) and overseas (those agencies with fewer than 50 employees).
We are charging $150 per entry. Every shop that meets the size requirement is eligible, regardless of marketing discipline. And we’re not splitting this into categories by medium — we’re far more interested in finding the best ideas that did the most to move business.
There will be two categories: Best Small Agency and Best Small Agency Campaign. Ad Age will recognize a U.S. and International winner for each, as well as finalists for both categories. Profiles of the winning agencies will be published both in print and online on July 27th.
Cost to enter is $150 per entry. If you think you’ve got the goods, the entry deadline is May 22nd.