Rockie Awards – The Winners

Earlier in April, the Boise Advertising Federation hosted the 2026 Rockie Awards, recognizing work from around the state. Here are the winners:

BEST IN SHOW

Music Maker Giving Campaign Campaign
Nowhere & Friends Studio for Music Maker


GOLD AWARD WINNERS

Television

The One With The Elk On It
Drake Cooper for Challenge Dairy

Radio

“Dont Be Afraid to Save Money” Radio Campaign
Mitchell + Palmer for Jackson BevCo

Out Of Home & Ambient Media

We <3 Little Emergencies
Stoltz Marketing Group for Primary Health Medical Group

Direct Marketing

The Lead, Winter 2025
Stoltz Marketing Group for Snake River Farms

Online Video & Podcasts

Solar Boy
Porter Pro Media for Big Dog Solar

Digital Advertising

“Elk” Social Media Campaign
Drake Cooper for Challenge Butter

Collateral Material

Ford: American Icon: A Mustang Experience
Namebrand for Ford

Identity Programs

Athletic Club Boise Crest
Against for Athletic Club Boise

Elements of Advertising – Visual

Music Maker Stamps
Nowhere & Friends Studio for Music Maker

Sales Promotion

The Lead, Summer 2025
Stoltz Marketing Group for Snake River Farms

Ad Industry Self Promotion

Season’s Meetings
Drake Cooper

Personal Relations

Athletic Club Boise Kit Reveal: A Community-First PR Launch
Against for Athletic Club Boise

Potpourri

Boise Co-op Market Interior Environmental Design
Against for Boise Co-op Market

Print

Athletic Club Boise’s Head Coach Letter
Against for Athletic Club Boise

Complete Campaign

“We <3 Little Emergencies” Campaign
Stoltz Marketing Group for Primary Health Medical Group


SILVER AWARD WINNERS

Silver Rockie Award winners can be found in this list


CITATIONS

Citations can be found in this list

Congratulations to all, and to those who advanced to the regional competition, good luck in the next round.

Raucous Rockies

For those who may have missed it, the 2023 edition of the Rockies was held earlier this month. After a few years of virtual-to-subdued awards shows, this one felt like a return to something resembling normalcy, if such a thing exists anymore.

There were shenanigans, shameless self promotion, and a lot of ‘show’ to the awards show. A few highlights from the evening:

Duft Watterson took home Best of Show for their Idaho Transportation Department Motorcycle Safety campaign.

Duft Watterson, SOVRN, and Lovevery also won Regional ADDY awards, in addition to their respective Gold Rockies.

Kate Holgate of Stoltz Marketing Group was the recipient of this year’s IAF Silver Medal Award.

Congratulations to everyone who took home hardware at the end of the night. There’s a lot that goes into creating award-winning work, and I have long held the belief — and still do to this day — that the talent in, and the work coming out of the state of Idaho is just as good as what comes of larger, more recognizable places.

Some pictures and video others shared from the evening:

A full list of winners should be available on the Boise Advertising Federation’s website in the near future.

Jobs! Jobs everywhere!

Okay, maybe not everywhere. But there are a handful of them out there, including:

At 116 & West

Account Coordinator

Digital Marketing Specialist

Graphic Designer

At Stoltz Marketing Group

Digital Project Manager

At Peppershock Media

Marketing/Sales Coordinator

If a full time gig isn’t quite what you’re after right now, Drake Cooper is looking for “some design and HTML production design freelance folks” to add to their bench.

Calling all interns! Calling all interns!

It’s that time of year again. Internship application season, that is. And here are a few of the shops currently promoting their internship programs:

116 & West: Go West Internship

Against: The Unrestricted Internship

Drake Cooper: 2022 Backstage Pass Summer Internship

Stoltz Marketing Group: Graphic Design Summer Internship

See each agency program’s link for specific details about deadlines, application details, etc.

Arrivals and departures

What can I say, I’ve seen way too many planes overhead the last few months.

There’s been a lot of movement at shops in the past several months. Here’s an undoubtedly incomplete snapshot of things we’ve seen.

At 116 & West:

In: Creative Director Kelly Knopp (who returns to the shop after a period of freelance work that included the launch of Boise OG).

Out: Adam Rosenlund, to a new role outside the agency.


At CLM:

In: Copywriter Cameron Stewart, Account Coordinator Antonio Gallegos, Video Producer Laura Munsil, Digital Media Coordinator Vanessa Almaraz, and Media Planner & Buyer Oscar Mariscal (who returns for a second stint with the agency).

Out: Joelle Alexander (to the Navy), per CLM’s Instagram post.


At Duft Watterson:

In: Account Manager Alyssa Mayer, Account Manager Mckenzie Halling, Content and Digital Manager Cody Howard, Full-Stack Developer and Software Engineer Isaac Borup, Videographer and Photographer Michael Bonocore, and Growth Strategist Jack Loop.


At Foerstel:

In: Junior Web Developer Nathan Montgomery, and Art Director Ricci Gertz, according to recent updates to Foerstel’s website.

Out: Janell Count (Happy Retirement!) and Kaylee Wells (to relocation), per Foerstel’s Instagram post.


At Reynolds + Myers:

In: Director of Partnerships Chris Blanchard.


At Stoltz Marketing Group:

In: Senior Account Manager Kirstin Delp, Senior Account Manager Genny Heikka, Account Coordinator Paige Johndrow, Senior Digital Producer Jeff Mensch, Graphic Designer Deanna Scherrer, and Graphic Designer Clara Thamke.

Out: Katherine Johnson, Jake Smith, and Kyle Fountain, to new roles outside the agency.


Again, this is certain to be an incomplete list of comings and goings. There’s always more happening just under the surface…