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Tag: twit

Posted on March 3, 2010

Behind the Scenes – The Making of The Man Your Man Could Smell Like

By now you’ve likely seen, or at least heard about, the recent spot from Old Spice – The Man Your Man Could Smell Like.

Recently, Leo Laporte from TWiT interviewed Craig Allen and Eric Kallman of Wieden+Kennedy — the creative team behind the spot.  They spent about 15 minutes describing / explaining how it was produced, and everything that went into the making of it.

If you’re a fan of the craft, take some time to watch the video.

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