Headline Roundup

No Matter How PR Evolves, Message Remains King – via Talent Zoo

Social Media Ad Spending Lags – via Adweek

Ad Firm Business Picking Up, Finds Survey – via Mediaweek

Six Strategies for Successful Niche Marketing – via Wall Street Journal

Ad-Supported Food Lands on Horizon Air Flight – via Ad Age

Headline Roundup

Duke study: TiVo doesn’t hurt TV advertising – via Triangle Business Journal

Bud Light to Be NFL’s Official Beer – via Wall Street Journal

BBDO Snatches Webby Agency Award – via Adweek

Industry Explores New Compensation Model for Talent – via Ad Age