Job opening: Senior Art Director

Stoltz Marketing Group in Boise has an opening for a Senior Art Director:

Art Director, raconteur

We’re a Boise-based ad agency hell bent on being a gold standard creative shop serving B2B, B2C and CPG clients nationwide. We choose to live here because there are few other places in North America where you can do what we do at a high level and then ski, ride, fish, run, hike and climb after work. It’s that simple.

You? You’re an articulate, smiling, team-playing, concepting AD who can blow the doors off campaigns, identity and UX/UI while making sure it all sticks to, challenges and improves strategy.

The mandatories:

  • A portfolio that demonstrates award-winning concepts, design, art direction, copy and strategy in web, mobile, print, social media, identity, packaging…
  • High comfort level with website usability and web standards (UI, UX, Responsive Design)
  • Proven track record managing complex projects
  • Ability to take projects from concept to completion and stay within budget and timeline
  • Excellent understanding of printing, prepress and best practices while working with vendors
  • Collaborate with photographers and give overall direction on photo/video shoots
  • BFA in graphic design or a worthy AA with other relevant training or experience
  • 4-6 years experience working in-house or at an agency
  • Expertise in Adobe Creative Suite
  • Working knowledge of CSS and HTML 5
  • Proficient in motion graphics, Adobe After Effects

Email us your online portfolio and if we like what we see, we’ll be in touch.

disclosure

The math of digital display campaigns

Not to scale - 2.5:1

Image to scale, shrunk 3:1


Here’s a math equation for you, let me know if you think I’m confused:

$5 is more expensive than $9.

Got it? You hand me five dollars, and it will cost you more than if you hand me nine Mr. Washingtons.

No?

Let me explain.

Many providers of digital advertisements will charge you somewhere between $5 and $9 per thousand ads to show your local display ad. These ads work – fantastically. You capture an audience that is focused, and in a place to act (often sitting at their desk at work or at home).

But where are those ad impressions going to show? Are they going to show at all?

Here’s a tip: always make sure you require that your ad be shown above the fold. While that newspaper term is a little old-fashioned – it captures a simple concept: you want your ad to show on the top part of a website – not below the “fold” or scroll line. Why? Because chances are your ad isn’t going to be seen. Some sites will run three, four – even five ads in the right column – stacked up, or spread out from the top to the bottom. The only ad unit that is guaranteed to be seen is the top one.

So back to the math.

Let’s say Website A charges you $9 per thousand ads – but guarantees the message will run “ATF” or above the fold. That means that the vast majority of your impressions will be seen by a human being.

Website B will cut you a heck of a deal – just $5 per thousand ads. But they carry three ad units in the right hand column of their site – and only 1/3rd of your ads will show above the fold. That means your $5 worth of ads is only guaranteed to be seen by human eyes 333 times.

Website A – $9 for 1,000 impressions.
Website B – $5 for 333 impressions.

Simple math shows that you are really paying $15 to get 1,000 guaranteed impressions.

Now, some of those below the fold ad units will be seen – but on the home and landing pages, the vast majority of users don’t scroll very much. Also, once a user takes an action like scrolling, they are less likely to see your ad message.

If you’re a local advertiser looking to make your dollar go as far as you can – either buy sites that only place your ads above the fold, or require that site to run your ads above the fold.

(Disclosure: Don Day is the digital sales & product manager for KTVB.COM).

Woodland Empire Ale Craft Sign

Something’s brewing with the ITD

Imitation is the sincerest [form] of flattery. – Charles Caleb Colton

It appears that the Idaho Transportation Department isn’t a fan of craft brew. Or, more specifically, a billboard about craft brew that looks too similar to their highway signs.

So they’ve requested that Woodland Empire Ale Craft take theirs down.

The billboard, created by Oliver Russell, was meant to leverage the environment at the intersection of 11th and Front streets on the connector. As westbound vehicles approach the intersection, they are presented with a row of existing highway directional signs. The Woodland Empire billboard emulates the colors and graphics of these directional signs, but with a headline that reads “Craft Beer–Right Here.”

Woodland Empire contacted the City of Boise prior to erecting the sign, and was told it had no regulations governing design requirements for an on-premise billboard atop a private business’s roof. Turns out, according to Dusty Schmidt, one of the brewery’s partners, this is a very special case. “Because we sit within the city limits, we thought we were in the good, but our brewery also happens to be near the connector, which is actually a state highway with different rules.”

It’s easier to ask forgiveness than it is to get permission. – Grace Hopper

By no means is this the first time that a business has gone the ‘ask forgiveness’ route with signage, names, or other identifying marks. In recent memory, Boise Fry Company originally opened as Idaho Fry Company, but was forced to change their name after the Idaho Potato Commission determined it infringed on IPC’s certification mark on the use of the word Idaho with anything related to potatoes.

As for Woodland Empire Ale Craft’s sign, Schmidt said the brewery never intended to create a traffic issue, and that the brewery is now in discussions with ITD. “We just wanted to let the 37,000 daily commuters know where they could get a delicious, hand-crafted beer,” he said.

And true to character, Dave Cook, Oliver Russell’s creative director, questions whether it constitutes a true safety hazard given the many other signs and billboards along Front Street. “All billboards distract drivers,” he said. “Especially the good ones.”

Client-side job opening: Visual Designer

Healthwise in Boise is looking for a Visual Designer to join their team:

Healthwise is looking for a visual designer to join their product marketing and product design efforts. You: a passionate designer with a great eye, digital and print experience, and an unbridled joy that stems from team ideation and interaction. You’ll work with a seasoned art and marketing directors, and a team of great copywriters and engineers. Healthwise is a unique place with plenty of opportunity for you to grow, lead, and develop one outstanding portfolio in healthcare. Good benefits. Dog Friendly. In the great outdoor/family town of Boise. Relocation available if we’re interested in you and you’re interested in calling Boise home.

Equal Employment Opportunity

Find out more: www.healthwise.org/jobs.aspx

Realization

Yesterday afternoon I was able to get together with a couple of colleagues here in Boise. We talked about the usual things — families, life, kids, etc. We also talked a little shop, of course. It was a good chance to catch up with some old friends that I haven’t seen in far too long.

But later that evening I had a strange realization — in some ways, I’ve inadvertently become the Kevin Bacon of the agency world here in the Treasure Valley. Between the places I’ve worked and the people I’ve worked with, there’s a good chance you could connect anyone from Seattle to Salt Lake and points far beyond through me.

Nothing more than a humorous observation on my part, of course. But for Pete’s sake, please don’t start calling me Kevin Bacon.

Crap. Too late. It’s going to be a thing, isn’t it?

Job openings at Drake Cooper

Drake CooperDrake Cooper in Boise is looking for the right people to fill key positions within their shop, including:

Interactive Designer
The ideal candidate should have an eye for clean and artful design, possess superior user interface design skills and be able to translate high-level requirements into interaction flows and artifacts, and transform them into beautiful, intuitive, and functional designs.

Interactive Developer
We are looking for a talented Interactive Developer who thrives on developing amazing user experiences. The ideal candidate should have a strong background in client-side development and be able to transform requirements into testable, maintainable code.

Associate Creative Director
We’re on a mission to find a talented, passionate, energetic, ACD/Art Director rock star type person to join our family. We’re looking for 8-10 years agency experience, highly developed collaborative muscles and concept chops. Someone who is just as comfortable in front of the client as they are behind the mouse. A master of the intersection of art and commerce will fit in well with our strategically bent creative folk.

As an ACD/AD at DC you are responsible for concepting, managing and producing creative work for a wide variety of clients from diverse industries, in multiple media formats. Collaborating with a creative team of talented designers, illustrators, art directors, copywriters and outside partners. We play well together.

New names in the agency directory

Long time readers of Idaho Ad Agencies may recall the agency directory, which is a relatively complete list of agencies throughout the state of Idaho.

Recently, that list has seen the addition of a couple new names.

Fahlgren Mortine opened an office in Boise just over six months ago. Headquartered in Columbus, Ohio, they also have offices in Cleveland, Dayton, Cincinnati and Toledo, Ohio, Parkersburg and Charleston, West Virginia, Myrtle Beach, South Carolina, Ft. Lauderdale, Florida, and Denver, Colorado. Fahlgren Mortine provides a full-service offering to clients in 29 states from California to Connecticut, with industry specializations in automotive, business-to-business, consumer packaged goods, education, financial services, healthcare, retail, technology, and tourism and economic development.

Their Boise office services clients such as Scentsy, JR Simplot Company, Independent Doctors of Idaho, the Idaho State Dental Associations as well as pro bono work for the Idaho Foodbank.

Propeople is the other new addition to the list, and also opened an office in Boise last summer — their tenth office worldwide. Propeople describes themselves as “a full-service digital agency leveraging the latest trends and technology to provide advanced web development, elegant design, and business-savvy strategy.”

Molly Blackaby Harder

Growth is good.

Yes indeed, growth is good. And for the folks at c308 Marketing, growth has taken shape as two new additions to their team — Molly Blackaby Harder and Joan Cleary

Molly Blackaby HarderMolly joins c308 as their new media director. She has over 20 years of experience working with local, regional and national clients and will build and manage broadcast, print, digital and outdoor campaigns for our clients.

Her contagious laugh and warm personality, combined with her ability to drive marketing strategy through expertly crafted and executed media plans make her an asset to both our client roster and the local advertising community.

Joan ClearyJoan joins c308 as a digital content producer and copywriter. She is a graduate of the University of Montana’s English program with an emphasis in creative writing and film studies. Joan spent the summer before graduation in Los Angeles as an intern for Recommended Media, assisting producers and office managers.

She is a talented writer who brings her wit and passion for smart creative to each video, web, and traditional advertising project she works on.

Congratulations to both.