Guess who’s back… back again

What’s old is new again.

Bob Rosenthal via LinkedIn profile
Bob Rosenthal via LinkedIn profile
Bob Rosenthal, director of sales at Cumulus Media Boise has decided to alter his commute a bit – and will step up to the role of VP/general manager at Scripps Boise radio.

If your cerebral cortex is lighting up – yes, Rosenthal has had this job before. The veteran Boise radio exec previously was general manager for Journal Broadcast Group’s Boise operations – both radio and TV – before leaving for Cumulus in 2010. Now, with Journal’s purchase by Scripps, he’ll be once again overseeing KJOT/Rock 105.1, KTHI/107.1 K-Hits, KRVB/94.9 The River and KQXR/100.3 The X – but will not be responsible for the sister TV operations in Nampa.

“I am honored to lead the Boise radio team forward and re-join a broadcast group that shares the same core values that I do,” Rosenthal said in a prepared statement. “I especially see the tremendous opportunities in working closely with our sister TV station, KIVI-TV, to partner on projects that benefit our audiences, advertisers and the Boise community.”

Rosenthal re-inherits a quartet of stations which have seen generally under-performing results of late. Scripps’ top-performing station only posted results good enough for 7th place in the 12+ (107.1 K-Hits). Beyond that, The River ranked 10th, The X ranked 17th and Rock 105.1 ranked 18th.

Rosenthal is also the voice behind the famous “Annnnd that’s another Bronco…” (FIRST DOWN!) chant at Albertsons Stadium for Boise State football.

Don Day edited IdahoRadioNews.com for more than five years. Now he tweets a lot.

‘Round the new hire horn

It’s been a while since we’ve caught up on new hires around the area, so here’s what we’ve come across recently:

Stoltz Marketing Group

Stoltz Marketing Group has added three new staff members: Graphic Designers Alex Rhodes and Greg Montemurro, and Content and PR Specialist and Copywriter Cameron Stewart.

Read the full announcement here.

DaviesMoore

Danna Smith and Ryan Roberts have joined DaviesMoore. Danna joined the team as an Account Coordinator, and Ryan came on as a Digital Account Coordinator.

More about Danna and Ryan here.

Samantha Carmer has also joined DaviesMoore as a Digital Marketing Manager. Read more about her here.

Pith Works

Brandon Reidhaar joined Pith Works as their Marketing Director.

Learn more about Brandon here.

Oliver Russell

Ryan Donahue has returned to Oliver Russell.

Who else have we missed? Let us know.

Job opening: Media Buyer

DaviesMoore in Boise is looking to add a Media Buyer to their team:

Job Description:
DaviesMoore, a full-service marketing firm in Boise, is looking for a media buyer to work in a fast-paced, results oriented atmosphere.  This individual will be detail oriented, possess strong communication and negotiation skills, have working knowledge of Excel and previous experience in a media related field. Experience with Strata Media buying software and Marketing Research a plus.

The individual who fills this position must be driven and exemplify strong leadership qualities, as well as fit into the agency’s established culture that promotes autonomy with results.
Key Responsibilities will include, but are not limited to:

  • Analysis and placement of print, broadcast, digital and out-of-home advertising as directed by Media Planner
  • Negotiate with media vendors to maximize budget
  • Use appropriate research tools to analyze most efficient radio stations, TV programs, print vehicles and Digital options for clients
  • Negotiate and manage promotional opportunities
  • Manage and track schedule adjustments due to pre-emptions and make-goods
  • Approve media invoices and reconcile discrepancies
  • Manage and track buys against budgets

Education and Training:
Applicants must have a bachelor’s degree and/or relevant experience. This is a long-term position with room for advancement as knowledge increases and proof of performance is achieved.  The successful candidate will need to be able to manage a wide variety of tasks at one time with a strong emphasis on detail. The ideal candidate has 3-5 years relevant experience as a media buyer or in a related media field.

Full details about the position and how to apply can be found here.

Void left in Kate McGwire’s wake

KCIX/Mix 106 today formally announced what I reported last week – popular morning co-host Kate McGwire has decided to leave her spot behind the mic behind for a new, as-yet-undetermined future.

McGwire came to the market nearly 15 years ago and teamed with Boise radio fixture Mike Kasper at KZMG/Magic 93.1. After establishing a foothold at the pop station, the pair segued to Mix where they’ve held forth ever since.

mike-kate-et-alDespite a few ups and downs in the ratings, the pair have proved popular – driven by the chemistry between Mike & Kate and a strong marketing push.

I’ve been observing this market for years. I can only think of a few folks who have resonated to the level Kate has. In 2008, the station ran a contest that had people so concerned about Kate, they called police dispatch to try and help. Really.

In the latest ratings, KCIX was the top FM station not playing Christmas music among those 12+. Though I haven’t seen them in quite a while, the morning numbers for KCIX are always excellent. I’m not sure there’s anyone else in the market whose departure from radio could make such big waves.

This change will send listeners spinning around the dial a bit. KZMG/My 102.7 FM saw very strong ratings in that same ratings report and could benefit. Usually, KSAS/103.5 Kiss FM would be an obvious beneficiary, but has been running without popular host Keke Luv on the morning show for long stretches – including several months this summer, and again since before Christmas. Many could spin off to Pandora or Apple Music or Spotify.

Townsquare told the paper they hope to have a new co-host in place within a month. Whoever sits down in the Mix studio each morning will have big shoes to fill (though as they noted on the air this morning, Kate has small feet… so maybe there’s a better analogy out there).

Don Day edited IdahoRadioNews.com for more than five years. Now he tweets a lot.

Job opening: Senior Media Planner/Buyer

CLM Marketing & Advertising in Boise is looking for a Senior Media Planner/Buyer to join their team:

Senior Media Planner/Buyer

CLM Marketing & Advertising is looking for a senior media planner/buyer to join our growing team. We are seeking someone who has a minimum of five years of agency media planning and buying experience and the ability to quickly learn and implement media strategy within today’s fast-changing media landscape. Our ideal candidate is smart, analytical, and detail-oriented with strong communication and teamwork skills. It is important for candidates to be nimble, knowledgeable, and dependable.

Qualifications:

  • A minimum of five years of agency media planning and buying experience with demonstrated abilities in local, regional and/or national markets
  • Experience in both traditional and digital media
  • College degree
  • Advanced excel skills

Characteristics:

  • Smart
  • Analytical
  • Detail-oriented
  • Strong communication skills
  • Ability to prioritize
  • Multi-tasking skills
  • Self-directed
  • Open-minded
  • Happy and positive

Major Responsibilities and Functions:

  • Establish and maintain media relationships at senior level
  • Work closely with account team and media team to provide strategic media plans and recommendations based on the defined objectives of clients
  • Ability to negotiate media rates using various structures including CPC, CPM, CPP, etc.
  • Develop, present and execute integrated media plans with defined metrics
  • Analyze and report on media performance and make necessary adjustments

About CLM:

CLM Marketing & Advertising—an Ivie company—is based in Boise, Idaho in the historic Firestation building. Our strategic approach to marketing, advertising and media drives our brand and programs. CLM is constantly learning and growing with our clients. We love them and love to have fun.

Interested candidates should apply at clmnorthwest.com or submit a cover letter and resume to hr@clmnorthwest.com for consideration.