Job openings at Davies Moore

Our friends at DaviesMoore let us about two new job openings at their shop:

Media Buyer

DaviesMoore, a full-service marketing firm in Boise, is looking for a media buyer to work in a fast-paced, results oriented atmosphere. This individual will be detail oriented, possess strong communication and negotiation skills, working knowledge of excel and ideally have previous experience in a media related field. Experience with Strata Media buying software and Marketing Research a plus.

Learn more about this position here. Note that applications are only being accepted through Friday, July 18th.

Digital Marketing Specialist

We are a full-service Marketing and Design Agency in Boise, Idaho looking for a Digital Marketing Specialist to join our growing Digital team.


  • Working together with our designers and developers as well as our digital and offline marketing teams to bring to life digital marketing strategies for our clients and for DaviesMoore
  • Build and manage Search Engine Marketing strategies and campaigns
  • Develop and implement SEO strategies for clients across many industries
  • Monitor and track analytics for different social media, web and digital campaigns

Learn more about this position here. Applications for this one are being accepted through Friday, July 25th.

IdahoRadioNews: Eagle looks to soar by taking the low road

kkgl-logoKKGL/96.9 The Eagle used to be one of the Boise market’s top-rated radio stations. Its mix of syndicated show Bob & Tom and classic rock from the 70s and 80s scored top marks with adult men – and even many women.

But along the way, the station faltered. It cut back, retrenched and saw its ratings fade like a pair of stone-washed jeans. Wave upon wave of corporate consolidation seemed to diminish the station even further as it passed from Citadel to Cumulus.

Ratings were so bad that during the 2012 fall ratings period, the station got beat in the morning drive by Mix 106 — among adult men. Mike & Kate are a popular show to be sure, but drop-kicking the Eagle among men with a very female-driven show was nearly unthinkable just a few years ago. (Back in 2008 I noted how the station was the dominant number one).

These days, the station still clings to Bob & Tom. It also features longtime Boise radio vet Scott Cruise. But oddly, Cruise appears on the Eagle and sister station Nash FM at the same time. Not much of a trick in the day of pre-recorded radio, but perhaps a sad sign of corporate consolidation.

In recent months, changes have come to the airwaves of The Eagle. New afternoon host “Forrest” arrived, followed shortly thereafter by a new after-7 talent.

Perhaps those seem like mundane changes. But station management appears to be adding “sex and drugs” to the rock & roll.

In May, the station posted this teaser:

KKGL new jock teaser

The image linked to a larger, um… fuller image.

When the new jock “Lindsey Marie” debuted, she got the requisite bio on the station’s website, written in first-person voice. The first line, stretched across the top in large font uses a word many find increasingly repugnant:

Hi. I’m Lyndsey. I have a mild case of social retardation, but luckily, I also have a microphone so it all gets captured for you 7p-Midnight

Everyone from the Special Olympics to Michelle Malkin to the state of Michigan have spoken out against the word. Maybe it isn’t a hot button for you personally – but it is for many.

Beyond objectification of women and disregard for those with mental disabilities, the station is in full-on “drugs are cool, man” mode in advance of a Cheech & Chong concert this summer.

The aforementioned afternoon jock Forrest posted this photo to Twitter this week:

With a sign touting the station’s relationship with Boise State in the background and an extra “tobacco pipe” in the foreground, the announcer makes it appear he’s taking a bong hit while in the middle of his shift. One local rival snarked “my guy would be fired for posting a public photo like this.” When I ruminated on Twitter that maybe a blog post was due, Forrest seemed to think that was a great idea, giving his stamp of approval with a retweet:

These are just a few disparate items but they seem to add up to a strategy shift: let’s appeal to men’s more primal instincts. Sex. Drugs. Careless language.

It’s a tactic that works in many markets across the country. But is Boise one of them? The area is stocked with conservatives, and I find even the self-identified liberals are generally pretty moderate in many ways. Maybe the audience will grow, but will blue chip advertisers want spots next to the drugs and the sex?

Time, and the constant pressure of the Nielsen ratings book, will tell.

UPDATE: Forrest pulled the tweet and corresponding image from Twitter. But he left a similar shot in Instagram:


Forrest also un-re-tweeted the tweets and basically seemed to retrench.

Also, the out-of-market night talent, Lyndsey from Atlanta, dialed me up on Twitter with a response:

Don Day is the Digital Sales & Product Manager for KTVB, and wrote & edited the now-defunct for five years.

New hire at Publicis Boise

Bobby KasperWhile we don’t hear much out of the Publicis Boise office, we did get word recently that they’ve added Bobby Kasper as Art Director.

From their release about the new hire:

At Publicis Boise, Bobby provides graphic design, concept development and file preparation/production for assigned accounts while supporting new business activities. His responsibilities also include assisting the Production Director in fulfillment of sales and marketing kits and materials.

Prior to joining Publicis Boise, he worked at local design agencies and Boise State University Campus Services providing graphic design and production support of marketing materials.

Congratulations Bobby.

Client-side job opening: Associate Vice President for Marketing and Communications

The College of Idaho in Caldwell has an opening for an Associate Vice President for Marketing and Communications. From the job description:

The College of Idaho invites applications for a full-time Associate Vice President (AVP) for Marketing and Communications. The AVP is a member of the senior management team and is responsible for the strategic planning and direction of all marketing functions for The College of Idaho (C of I).

The AVP is institutionally focused, providing support for academic departments, the offices of Admission, College Relations, and Events. The AVP serves as the primary media contact and spokesperson for the College. The AVP provides public relations advice and furthers the College’s mission through publication and media relations work and content development in new media and online. The AVP manages the direction of work of outside vendors and consultants when necessary.

Minimum Qualifications

  • Five years of experience with a proven track record in strategic and complex multi-channel communications, highly developed management skills, exceptional written and verbal communications skills and a clear appreciation for technology-based outreach strategies.
  • Demonstrated success in a similar position working with top organizational leadership with a proven track record of contributing to high-level marketing and communications strategy and executing that strategy once developed.
  • Bachelor’s degree in related field.
  • Proficient in MS Office suite.
  • Ability to:
    • multi-task and meet deadlines.
    • work within the constraints of a limited budget.
    • work independently as well as collaboratively in a team environment.
    • work evenings and weekends.
    • drive a personal or College vehicle for the purposes of College business.

To apply please submit a cover letter addressing qualifications for the position, a resume, and the names and contact information of three references, two management and one professional to Application review will begin immediately, and will be accepted until suitable candidates are selected. To learn more about The College of Idaho please visit

On a personal note: This is my alma mater, so should one of you long-suffering visitors to this site get the job, know that I will be watching you. Always watching…

Job Opening: Accounting/Media Administrative Assistant

DaviesMoore in Boise has an opening for an Accounting/Media Administrative Assistant. From the job description:

The primary area of responsibility for this position is to provide support and coordination in the accounting department, servicing all of DaviesMoore’s clients. This includes maintaining a high level of awareness and organization with client activities, detail-oriented management, and professional communication with key client and billing contacts as needed.

The individual who fills this position must be driven and exemplify strong leadership qualities, as well as fit into the agency’s established culture that promotes autonomy with results.

Position responsibilities will include:

  • Accounts receivable/billing and accounts payable
  • Media reporting and reconciliations
  • STRATA media software radio and TV media billing
  • Coordinating link between media and accounting departments
  • Client budget/billing reports
  • Supporting the CFO, controller and media department whenever necessary

Education and Training:

Applicants must have a bachelor’s degree in accounting and/or relevant experience, with previous experience in radio & TV accounting. This is a long-term position with room for advancement as knowledge increases and proof of performance is achieved. The successful candidate will need to be able to manage a wide variety of tasks at one time with a strong emphasis on detail.

Responsibilities/Qualifications include:

  • Experience in broadcasting industry
  • Experience and familiarity with Microsoft Office
    • STRATA and Advantage software experience would be helpful
  • Accounts Payable, Intermediate Data Entry Numeric, Intermediate Data Entry Alphanumeric, Accounts Receivable, Intermediate Microsoft Excel, Intermediate Microsoft Word
  • Have strong verbal and written communication skills
  • Have knowledge of billing and accounting processes & principles and the necessary operational environment including management and reporting
  • Be well organized, self directed, detail oriented and thorough
  • Perform while working necessary hours according to reporting/billing timelines
  • Be able to handle pressure and meet deadlines
  • Have excellent people skills and the ability to work with a wide variety of personalities
  • Maintain a professional appearance and persona
  • Be a responsible team player

Those interested in applying for this position should submit a cover letter and resume to with the job title in the subject line by June 2nd.

And in the end…

Another Rockie Awards show is in the books.

There was food. And drinks. And revelry.

Oh, and awards were handed out, of course. Our friend and occasional contributor Don Day live tweeted some of them:

Drake Cooper took home Best of Show for their Don’t Fail Idaho work on behalf of the J.A. & Kathryn Albertson Foundation.

Art Gregory was recognized with the Silver Medal Award.

Although he was on vacation in Tanzania when it happened, a collective toast was raised to Bill Drake for his lifetime of work in this crazy business we call advertising, and he received a lifetime membership to the Boise Advertising Federation.

All in all, it was a solid show at an outstanding venue. A hearty ‘well done’ to everyone who helped put on the show.

And the show got started with this fantastic piece of work from John Eames and the folks at North by Northwest:


Job Opening: Media Project Manager

Ivie & Associates recently posted a job opening on the Idaho Ad Agencies job board for a Media Project Manager in their Boise office. From the job listing:

GreenLeaf Media Services, a division of Ivie & Associates, is one of the largest media buying companies in Dallas/Fort Worth. Our clients include some of the most prominent retail corporations in the US.

GreenLeaf has an immediate opening for a media planner/coordinator. The position will be based in our Boise, ID office.

Some of the roles the ideal candidate will provide include:

Working with our client service team to formulate media plans and media buys for our retail clients.
Evaluate sponsorship/media proposals
Communicate with media vendors on campaign execution and added value.
Communicate and assist with partner agencies and vendors

Interested candidates must have 1-2 years of prior experience in broadcast media planning/buying. Additional experience with a multi-unit retail company would also be desirable.

Full details about the position and how to apply can be found in the job listing.

People on the Move

We’ve been…let’s just say lax…about keeping up on new hires and such around the state lately. That being said, here’s what’s been happening lately:

Wire Stone
[wire] stoneIn February, Wire Stone announced the formalization of practice areas for Client Engagement and Delivery Management to complement the existing Creative, Technology and Strategy disciplines. With that, they also announced that Bill Coffey has been promoted to Chief of Delivery Management.

Coffey brings more than 20 years of experience in enterprise technology, channel marketing, project management and business strategy to this role. Having previously served as Director of Operations, he spent the last several years providing business intelligence and internal reporting insights while elevating project management practices.

In addition, Chad Brusse has been promoted from Senior Copywriter to Copy Director and Functional Manager of the Boise office’s copy team.

Oliver Russell
Mike StevensIn March, Oliver Russell added art director Mike Stevens to its staff.

As an art director, Stevens will develop engaging visual solutions for interactive, print, and motion graphics projects. A self-professed ski bum, prior to Oliver Russell he worked for Scott USA, Sun Valley Magazine, and Wood River Technologies in Sun Valley, Idaho. He is experienced in a broad range of design, from print to interactive, from textiles to tradeshow exhibits. He earned a bachelor’s degree from the Whitworth University, majoring in business administration with a minor in design.

Foerstel Design
Cody GaeckAlso in March, Foerstel Design added to their staff, with Cody Gacek joining their team as a web designer and developer.

Cody comes with eight years of experience and most recently has worked as a contract agent for Foerstel. He moved to Boise about two years ago from Phoenix, in part because of its positive vibe and variety of outdoor activities such as mountain biking.

Congratulations to all.