A couple of recent job opening have got me wondering — are changes in the air?
Now the realist in me says that I’m reading way too much into things, but I have to at least pose the question. I’ve seen it happen entirely too many times in the past — a new marketing manager or director joins an organization, has their own opinions and personal favorites as to which agency they’d like to work with, and ends up yanking the account from the incumbent agency.
Will that happen with the Idaho Lottery? Doubtful. Within the past year they went through the entire RFP process and renewed their relationship with Drake Cooper. If I remember correctly, though, there were a few stipulations in the RFP guidelines that could open it back up again — one of which was a change in agency ownership / management or a change in leadership at the Lottery office (Disclaimer – I’m going off of memory here, so I could very well be mistaken).
The Boise Hawks? Well, that’s another story all together. Since the opening is not for the Director of Marketing, but rather someone that reports to the Director, it doesn’t seem as likely that this account would change hands, but then again, you never know.
So, the moral of the story — if you’re the incumbent, by all means don’t just sit back and expect business as usual. If you want to keep them, you’re going to have to defend your accounts virorously. And on the flip side, if you’re looking to pick off one of these accounts, this may be your best shot at doing so.