Street level views of marketing & advertising in Idaho
Tim Anderson, Group Strategy Director at Edelman Creative, will be in Boise to speak at the Boise Advertising Federation’s luncheon this Thursday, May 23rd at 11:30 a.m. Details are below, or for the Reader’s Digest version:
Cost: $20 in advance / $25 at the door
Location: Beside Bardenay – 612 Grove St, Boise, ID 83702
Time: 11:30 a.m. – 1:00 p.m.
RSVP: Via Facebook
imagine.
That’s the headline you’ve probably seen by now on billboards around Boise. Three different billboards – each with a portrait of a woman who has undergone cancer treatment, and the side-effects that go along with it – are around the valley to promote Boise’s Susan G. Komen Race for the Cure.
The women featured on the billboards and in other pieces for the Boise affiliate of Susan G. Komen for the Cure are Susan Chapman, Bobbi Fuller, Margo Vaughn, Cheryl Imlach and Stephanee Rowbury.
The billboards, website, and other support materials were developed by Stoltz Marketing Group. From the story on their website:
In the new “Imagine” campaign, the women’s portraits are embellished with imaginary hairstyles, illustrating what they might look like if a cure is found. The resulting race posters, web site and other collateral material are the work of SMG’s Crissie McDowell, Kate Holgate, Lindzee “Screw the Budget” Frei, and friend Katie Shamberg who together have raised more than $40,000 to find a cure over the last few years through their own nonprofit Think Pink, Inc.
Photography for the campaign was done by Todd Meier Photography.
There are a number of events leading up to the Race for the Cure on Saturday, May 9th. Be sure to check out the website for all the details.
Young Are Most Receptive To Online Coupons – via MediaPost
TiVo: Viewers Don’t Skip Engaging Ads – via MediaPost
Product Labels: Missed Marketing Opportunity – via MediaPost
For One Ad Net, the Web Isn’t Enough – via Adweek
Study: TV, Mags Ads More Effective Than Online Ones – via Mediaweek
Packaged Goods Giant Yanks $20MM from TV, Invests in Online Video – via MarketingVOX
RSVPs for the 2009 Rockie Awards Show are due by Friday, April 3rd. The show is scheduled for Saturday, April 18th at the Knitting Factory Concert House.
Congratulations are in order for a couple of shops that are celebrating anniversaries today:
Congratulations to both.