That’s the headline you’ve probably seen by now on billboards around Boise. Three different billboards – each with a portrait of a woman who has undergone cancer treatment, and the side-effects that go along with it – are around the valley to promote Boise’s Susan G. Komen Race for the Cure.
In the new “Imagine” campaign, the women’s portraits are embellished with imaginary hairstyles, illustrating what they might look like if a cure is found. The resulting race posters, web site and other collateral material are the work of SMG’s Crissie McDowell, Kate Holgate, Lindzee “Screw the Budget” Frei, and friend Katie Shamberg who together have raised more than $40,000 to find a cure over the last few years through their own nonprofit Think Pink, Inc.
We want ideas that could have changed the face of advertising, elevated a client’s brand to new heights, or won a webby – but instead ended up on the cutting room floor. TV campaigns, microsites, print goodness, viral – you name it, we want it. Whether it’s traditional or cutting-edge, we’re looking to show the best ideas to an audience who appreciate a killer campaign when they see it.
They’ve been accepting submissions for just over a month, but have extended their deadline until Tuesday, April 7th.
So if you’ve done some outstanding work that just never made it out the door, submit it at Killed Ideas and see how it stacks up against the rest. And of course, you can also follow Killed Ideas on Twitter.
All designers need to be hydrated to keep up with all that creative genius out there, whatever your choice of liquid may be, i.e., vitamin induced pump-you-up water, cola, beer, mixed drinks… Come and enjoy liquid refreshment together and refuel your creative juices*. *please no spewing