Headline Roundup for November 26th

Epsilon: Marketing Execs Aren’t Sold on Social Nets – via Adweek

Radio’s Revenue Falls Even as Audience Grows – via New York Times

Riding Obama’s Coattails, Making a Buck Along the Way – via New York Times

Paper or pixels? Craigslist founder Craig Newmark shares with Times editors his view of journalism’s future in the digital age – via Los Angeles Times

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Upcoming BAF/AIGA Event – Three Ounces + Ice: An Evening with Patrick Coyne

The Boise Advertising Federation and AIGA Idaho are co-sponsoring an event featuring Patrick Coyne, Owner and Editor of Communication Arts.

Among the topics on the schedule, Patrick will discuss the history and philosophy of the magazine, and how CA’s annual competitions in Interactive, Illustration, Photography, Graphic Design and Advertising are chosen.

Details for the event are as follows:

Date: Thursday, December 11th
Time: Social Hour: 5:00 pm, Speaker Presentation: 6:00 pm
Location: The Boise Depot, 2603 W. Eastover Terrace
Cost: BAF/AIGA Members: $20 – includes one drink ticket and hor’s d’oeuvres, Non-Members: $28 – or free admission by becoming a member

RSVPs should be directed to Greg Giersch, or call 208-336-7511

Space is limited.

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Headline Roundup

Here’s a few of yesterday’s headlines:

Direct Marketing to Comprise 53% of ’09 Ad Spend – via MarketingVOX

ConAgra’s Parkay Tub Is Talking Again – via MediaPost

Making The Case For Brand Building Through Hyper-Targeting – commentary via MediaPost

Local Ads: Falling Revs, Media Peril – via MediaPost

BBDO Refills with Starbucks – via Brandweek

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The 6 and the 9 shall remain apart

Okay, it’s a bad joke and a horribly inappropriate title, but then again, when have I been known to be politically correct…

A couple of weeks ago, Don broke the news on Idaho Radio News that KNIN will not become a part of Journal Broadcast Group:

The Federal Communications Commission turned down Banks Broadcasting’s request to declare KNIN as a “failing station.” This makes Journal Broadcast Group’s bid to buy the station and combine it with KIVI Channel 6 impossible. For that matter, it means KNIN won’t be merged into any other Boise TV station for the time being, either.

IRN provides much more detail about the FCC’s decision.

So what does it mean for agency folks? In a nutshell, it is, and is going to be business as usual for now. If you’re in the local media buying business, you’ll still have to buy KNIN apart from other stations. If you use local television stations for broadcast production, you’ve still got the same number of resources available to you.

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