Here’s a few of yesterday’s headlines:
Direct Marketing to Comprise 53% of ’09 Ad Spend – via MarketingVOX
ConAgra’s Parkay Tub Is Talking Again – via MediaPost
Making The Case For Brand Building Through Hyper-Targeting – commentary via MediaPost
Local Ads: Falling Revs, Media Peril – via MediaPost
BBDO Refills with Starbucks – via Brandweek
Technorati tags: direct marketing, marketingvox, conagra, parkay, mediapost, branding, local advertising, bbdo, starbucks