Category Archives: headlines

Recent Headlines

Posted on April 29, 2011 by Brian

A couple of articles that caught our eye this week:
Media Agencies Make Mark as Content Creators via AdAge
The Future of TV: Why Broadcast Needs to Adapt via Mashable
What did you read this week that you found interesting? Anything you’d like to share with the rest of the class?

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Headline Roundup

Posted on May 28, 2010 by Brian

No Matter How PR Evolves, Message Remains King – via Talent Zoo
Social Media Ad Spending Lags – via Adweek
Ad Firm Business Picking Up, Finds Survey – via Mediaweek
Six Strategies for Successful Niche Marketing – via Wall Street Journal
Ad-Supported Food Lands on Horizon Air Flight – via Ad Age

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Headline Roundup

Posted on May 21, 2010 by Brian

From Kohl’s To Nordstrom, Registers Ringing – via MediaPost
A Digital Boot Camp to Groom Talent for Agencies – via New York Times
The Pocket Guide to Defensive Branding – via Ad Age
On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age
Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek
Digital Dissonance – via Adweek
Our Measurement [...]

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Headline Roundup

Posted on May 14, 2010 by Brian

Social Media: The Link Between Advertising and Public Relations – via Talent Zoo
Why Emotional Marketing Sells – via Talent Zoo
Buick counting on Greg and Laurie Robbins – via Automotive News
Future Thinking – via Adweek

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Headline Roundup

Posted on May 7, 2010 by Brian

Duke study: TiVo doesn’t hurt TV advertising – via Triangle Business Journal
Bud Light to Be NFL’s Official Beer – via Wall Street Journal
BBDO Snatches Webby Agency Award – via Adweek
Industry Explores New Compensation Model for Talent – via Ad Age

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Headline Roundup

Posted on April 30, 2010 by Brian

A few recent headlines of interest.
Thanks to Social Media, Direct Marketing Is Going Do-It-Yourself – via Ad Age
4 Reasons to Fire Your Digital Ad Agency – via MarketingVOX
Why Taglines Are Keepers – via Adweek

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Headline Roundup

Posted on April 14, 2010 by Brian

Just because we haven’t done one of these in a while… A few headlines from around the industry:
Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 – via MediaPost
Welcome to the New Normal – via Talent Zoo
Employee Benefits – via Brandweek
Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent [...]

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Quick Hits: Headline Roundup for August 6th

Posted on August 6, 2009 by Brian

Here are a few headlines from around the interwebs that caught our attention recently:
Ad Biz Faces the ‘New Normal’ – via Adweek
Agencies Get Social- via Adweek
Advertiser Outcasts- via Adweek
Timing is Everything: Handing Off The Baton As A Team – via MediaPost

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Quick Hits

Posted on July 16, 2009 by Brian

Ignite Boise is today, and today is Ignite Boise Day.
Oliver Russell recently launched their redesigned website.
The Boise Centre on the Grove has a new identity as Boise Centre, courtesy of Rizen Creative.
George Parker is still gleefully ranting away on Adscam. (Personal aside, his latest book, The Ubiquitous Persuaders, in next in line on my reading [...]

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Headline Roundup: June 1 – 5

Posted on June 5, 2009 by Brian

A few articles that caught our eye over the past week:
Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company
A Case for Non-Ad Revenue on the Web – via The New York Times
Most Marketers Ignore Brand Metrics Online – via Adweek
7 Myths Of Metrics – via MediaPost
Del Monte CMO: Spend During [...]

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