Idaho Ad Agencies

Here’s one that popped up on my radar last night, and again this morning via Twitter:

And for thos who may not follow along on Twitter, or who might like the translation:

Kevin Gamache has joined Wirestone’s Boise office.  He’ll be working with the group focused on SEO, SEM, PPC and Analytics.

I’m also happy to say that Kevin’s name has been removed from the Available Talent list.

Please join me in congratulating Kevin.

By now you’ve likely heard about the film ART & COPY.  But just in case you haven’t, here’s the official synopsis:

ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Now, while ART & COPY has been shown in locations across North America, it has not yet made it’s way to Idaho.  But we’re going to change that.  And here’s how you can help.

The folks behind ART & COPY have made it easier to request a screening.  Go to the Request a Screening form, enter your name, Boise Advertising Federation as the organization, Boise as the city, and any other details that you feel are relevant (including your email address).

For those who are wondering, at this point — this is not an official BAF event as of yet.  But given the nature of the film, they are the most natural fit for this type of thing.

NOTE: For those in other parts of the state, don’t let the organization field trip you up.  I’m sure the powers-that-be in any of these ad clubs would welcome a screening:

• Idaho Falls Advertising Federation
• Lewis-Clark Valley Advertising Federation
• Magic Valley Advertising Federation
• Pocatello Advertising Federation

Once we get enough support to put this in motion, we’ll start working on more concrete details such as time and date, location, cost — those little details, you know.

And if you’d like to dive in even deeper, you can watch the ART & COPY trailer on their YouTube channel, or follow them on Twitter.

If you’ve been around downtown Boise, you’ve likely seen the posters.  If you’re active in the Twitterverse, you’ve probably heard the chatter.  But what exactly is Curb Cup you ask?  Well, from the source:

On Sunday, August 30, much of Downtown Boise will be a stage – where entertainment and performance all come to life on our streets and sidewalks.

Destined to be a must-attend, gotta-participate annual signature event for our community, the inaugural Curb Cup will feature hundreds of performers and thousands of voter attendees…all in one great circus of creativity in the heart of our city. It’s all free. It’s all fun. And, it’s all to celebrate who we are, where we live, and how we express ourselves.

Boise’s Inaugural Curb Cup will take place on Sunday, August 30th from 2pm – 4pm in the streets of downtown Boise.  It features over $3,000 in prizes, including $1,000 First Prize.

And, if you’d like to register to perform, you still have time.  Registration is open until August 25th.

Or, put another way, confidence is everything.

WARNING: Stream of consciousness writing to follow.  Like that’s anything new, but consider yourself warned…

How many times have you seen this happen:  Two (or more) people are competing for the same job.  On paper, both are equally qualified.  In person, however, one comes off as timid – afraid of saying or doing the wrong thing, while the other maintains a certain confidence.  Who gets the job?

Same goes for the agency environment.  An agency who is afraid to take some sort of action for fear that they might make a mistake is just as timid as the job candidate above.  And it shows.  A recent tweet from rizen creative sums it up nicely:

While the concept is not new, it’s worth repeating from time to time:  If you’re playing not to lose, you’ll lose more often than you win.  Letting fear stand in your way of doing something is no excuse for doing nothing.

Drake Cooper in Boise is on the hunt for a PR Pro.  Think you’ve got the chops for the job?  Here are the details:

Drake Cooper is hiring a PR Pro….
Drake Cooper has a crush on public relations. In fact, Drake Cooper loves PR in that note-writing, pull your hair on the playground, heart-doodling kind of way. If anyone out there has the same kind of feelings, let’s talk. We’re looking for someone with 2-3 years of PR loving and a degree in PR, communications or related field; someone who has experience in campaign planning, project management, and social media/digital marketing; someone who is comfortable working with clients, and can do all that with moxie. We need someone who understands that PR is exacting and continuous, who is always plugged in, and who delights in media coverage and interaction.

This job opening was originally posted via Twitter, and here’s the kicker: You may just get style points for responding via Twitter. This was a follow-up from Joanne Taylor:

Note:@DrakeCooper is hiring a PR Pro–Best creative tweet responses to this post will be weighted in your favor. https://twerbose.com/t9943

So, there you have it.  As usual, full details can be found in the original job posting.

As you may remember, earlier this year Drake Cooper and North by Northwest were casting a family from the Pacific Northwest for Adventures in Living — an online reality series to be developed for the Idaho Travel Council. 

As it turns out, they found their family, and are just past halfway through the vacation/filming.

Among the areas that they’ve either visited or are scheduled to visit:  Boise, Banks, the greater Island Park area, Sun Valley, Ketchum, Stanley, McCall, Hells Canyon, Lewiston, Coeur d’Alene, Wallace and Athol (Silverwood).

The full campaign is scheduled to launch in Spring 2010, complete with “Dedicated campaign website, complete with downloadable webisodes, podcasts, online maps and itineraries, e-coupons from statewide participants and communities and more.”  They’ve had some good press of the production, including coverage by the Associated Press, NPR, Idaho Mountain Express, Idaho Business Review and more.

If you’d like to follow along with the rest of the trip, take a look at the Adventures in Living updates on Twitter. 

It’ll be interesting to keep an eye on the rest of this as it unfolds, and the full campaign kicks off next spring.