New Addition – Adrian + Sabine

In what seems to be an ongoing trend, this addition to the Idaho Ad Agencies roster is headed up by a former member of Oliver Russell & Associates.

Adrian + Sabine Creative Services offers “strategic planning,project management, event planning, and “virtual agency” services.” It was founded by Courtney Robinson Feider, formerly of Oliver Russell. Adrian + Sabine’s focus is on matching business with creativity, by matching the appropriate creative service with a given business, and the right business with the right creative individuals.

This, by my own unscientific calculations, is the third new business to come into being from a former Oliver Russell staff member over the course of the past year. Some may remember that Kristy Weyrich formed W Design about a year ago, and Paul Carew started Carew Co. about six month’s ago.

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There’s all kinds of traffic coming to this site lately as a result of searches for Drake Cooper. Anyone care to shed some light as to why?

Oh, and the snow globe on their website has finally been put away. It’s been replaced by a coming soon message, with a “promised” launch date of March 1st. Really. They mean it.

Given just about every agency’s track record when it comes to updating their own websites, I’m not holding my breath.

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Full disclosure – an update

As those of you who have been reading the Idaho Ad Agencies blog for a while know, I make a conscious effort to ensure that this site is focused on the marketing / advertising / agency world here in Idaho, without throwing too many of my own personal activities into it.

There have been exceptions, of course, when I felt it was appropriate. This is one of those times.

As many of you know, I have been working for Closed Loop Marketing & Advertising. Yesterday, however, was my last day with the agency.

It’s no secret that I’ve long been a fan of the interactive space. I’m a self-described internet junkie, and have been involved with online activities in one form or another for over a decade. That trend continues to this day.

My new venture, for those who are curious, will involve working with agencies, and their clients, on how to best understand and utilize the new media space, and the assortment of tools available in that arena. Blogging, podcasting and social networking are a few of the areas that I will be focusing on. As has been the trend for several years now, so much of everything that we do has moved online, and those businesses, and their agencies, who are able to take advantage of that trend will have greater success in the long run.

As part of this change, I will also put a renewed focus on this site. Admittedly, I have not dedicated much time to it lately, but I plan to change that.

Now I’m not trying to make this sound too much like a sales pitch — hopefully it hasn’t come across that way. I felt it necessary, however, to let you the reader know what changes are happening on this side of the keyboard, and how they could impact the blog. I’ve said it before and I’ll say it again – thank you to everyone who visits this site regularly, and contributes in one way or another. I am still of the opinion that we have the opportunity to raise the bar, so to speak, on the marketing and advertising world here in Idaho.

As always, I welcome your questions, comments and feedback.

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