New Hire at Oliver Russell

Oliver Russell has added a new face to their staff.

Sara Bahnson joins the agency as an Account Coordinator. She is scheduled to graduate from Boise State University this May, and prior to joining Oliver Russell worked with Davies Rourke, and as a Marketing Coordinator for Seidl Home Company.

Congratulations Sara.

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Call for Nominations – Silver Medal Award

The Idaho Advertising Federation is accepting nominations for the AAF Silver Medal Award. From a recent email notice:

The AAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by furthering the industry’s standards, creative excellence, and responsibilities in areas of social concern.

Who is eligible?

  • The Nominee must have achieved success in an advertising agency, for an advertiser or in broadcasting or publishing.
  • He or she shall have shown consistent creativity and have worked to raise the standards of the advertising profession.
  • He or she shall have been active in civic, religious or other groups dedicated to some phase of human or social welfare and must be currently active in advertising.
  • The Nominee need not be a current member of the Idaho Advertising Federation.

How to submit a Nominee:

  • Please submit nominations on 8 1/2″ x 11″ pages outlining in detail the extent to which the Nominee has met or exceeded the Silver Medal Award Criteria. You are encouraged to expand on the Nominee’s experience and contributions to such degree that judges will be fully informed. Please be advised that abbreviated nominations may be dismissed as insufficient to demonstrate the Nominee’s true qualifications.
  • Provide the Nominee’s name and company affiliation on a cover page with the contact information on the nominator, followed by all pertinent qualifications of the Nominee for consideration on subsequent pages.

Nominations can be submitted by email to Bob Rosenthal, Vice President and General Manager of Journal Broadcast Group, or mailed to:

Idaho Advertising Federation
Silver Medal Award Program
P.O. Box 2691
Boise, ID 83701

Nominations are due no later than Friday, March 14th. For any questions or more information, contact Bob Rosenthal at 208-381-8601.

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Job Opening – Account Executive

On The Idaho Statesman’s CareerBuilder website there is a job opening for an Account Executive with a marketing and graphic design firm. Applicants should have at least one year of agency experience.

While there’s no mention of the hiring agency in the job posting, a quick search on the fax number provided revealed that this is a job opening with Murie Design Group.

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Issues facing agencies

Late last month I posed the question to the readers of the Idaho Ad Agencies blog, “What do you think is going to be the biggest issue facing agencies in Idaho this year?” The responses were varied, as I expected, and ranged from serious to sarcastic.

It’s only fair that I share my thoughts on the subject.

I think the biggest issue facing agencies in Idaho (and everywhere else for that matter) this year is talent. More specifically, finding, recruiting, and retaining talent.

Let’s look at Boise and the Treasure Valley, for example. While there are over 600,000 people in the Boise MSA, the marketing and advertising industry is still a relatively small community. As such, the pool of available talent is very limited. Add to it the fact that agencies from out of town, and out of state are actively recruiting talent away from the Boise area, and the issue is further magnified (I’ve seen recruiting happening from a variety of agencies in the past year in Bend, Portland, Seattle, and Boulder, just to name a few).

Also, as evidenced last year, a number of seasoned agency staff, particularly creative staff, strike out on their own for a variety of reasons. That’s to be expected, of course, and is not something that’s likely to change any time soon.

The questions then, is what is the agency management / ownership doing to compensate for this? Are they on the lookout for new talent every day, or are they only looking when they have a specific position to fill? I’d be willing to say that it’s a little of both, and the answer will vary depending on which agency we’re talking about.

Of course, it’s easy for me to sit here and say that agencies should always be on the lookout for new talent. But along with that commitment comes the time and expenses related to it. I think, however, that those who are willing to make the commitment to finding and recruiting new talent for their shop will be in a good position for continued success.

So, now that I’ve rambled on for a while, I’ll throw the question back out to the audience: What steps can agencies in Idaho take now to position themselves well for the current, and future, war for talent?

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Three Courses + Cake – The Boise Ad Fed Luncheon

The next Three Courses + Cake luncheon from the Boise Advertising Federation will be on Thursday, February 28th and will feature guest speaker Brett Craig – Creative Director at TBWA\Chiat\Day.

This month also sees the luncheon move to a new, larger location. It will be at The Linen Building, at 1402 W. Grove St.

RSVP by email to John Drake, or call 208-336-7511.

Here’s the info from the email that was sent out about the event:

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From our friends and colleagues in Kansas City

Steve Hall over at AdRants made mention of the Kansas City Ad Club’s videos that they’ve put together for their upcoming awards show.

Good stuff, even if the poor old OMNI did have to suffer a painful death at the hands of the ADDY.

So here’s where the bar has been set for local awards shows. Yes, I know that Kansas City is a much bigger market than pretty much all of Idaho combined, but that’s beside to point. It’s been proven time and time again — it doesn’t take a large market to produce great work.

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