I happened to catch this exchange between Derek Walker and Nancy Hill on Twitter a couple months ago:
By way of backgrounds, Derek is the “janitor, secretary, mailroom person and owner” of brown and browner advertising. Nancy is the CEO of Media Sherpas and former President/CEO of the American Association of Advertising Agencies (4A’s). Both are fantastic people to follow, should you feel so inclined.
While the number may be arbitrary, the questions are still valid.
For the decision makers in the audience, do you have a wish list? Do you know who your next five are?
At long last, the curtain is closing on 2020.
Thanks to everyone who stuck around, and those that drop in from time to time to see what’s happening at this oft-neglected site.
I appreciate you.
116 & West is looking for a Junior Integrated Media Buyer to join their team. From the job description on their website:
Ideally, this candidate can work in a fast-paced, results-oriented atmosphere. (Nineties-era television show knowledge a plus.) The successful candidate for this role is also detail oriented, a strategic thinker, task oriented, possesses strong communication and negotiation skills, and has a working knowledge of Excel. We’d also love to see previous experience in a media-related field. We’d love to see experience with the Strata Media buying software, digital space (across paid, owned and earned mediums), Google AdWords and Marketing Research.
The Junior Integrated Media Buyer will have overarching ownership of the media buys, billing and executions for our clients, in addition reporting for our clients and working with internal teams and media partners. Lots of responsibility? Oh yeah. Lots of fun? Oh yeah. This role reports directly to the Director of Integrated Media and will work closely with the Client Service Team, Accounting Team, and Digital Team, as well as the rest of the integrated media department to make strategic recommendations, as well as ensure daily campaign management, reporting analysis, and optimization of all marketing and media plans and strategies.
Full details about the position and how to apply can be found here.
Earlier today, Boise Dev broke the news that Drake Cooper has been sold.
To its employees.
As noted in the Boise Dev story, the company converted to an employee stock ownership plan (ESPO) structure, according to former majority owner and CEO Jamie Cooper. That means about 50 of the company’s current employees now make up the ownership of the company.
There are 42 privately-held ESOP companies in Idaho, and only a handful that are 100% employee owned. Perhaps the most well known locally and regionally is the nation’s third-largest — WinCo Foods — with 20,000 employee-owners. Drake Cooper now joins approximately 3% of marketing and advertising firms nationwide that are employee owned.
In becoming an ESOP, Drake Cooper preserves local ownership and its independent advertising agency status. The agency’s management team and Cooper’s role as CEO will remain the same through 2022. During that time, they will focus on building a stronger board of directors with advertising industry expertise, and creating a new role for a GM/President to help guide Drake Cooper and its employee-owners into the future.
Read more about the announcement at Boise Dev, or see the full release, swag box contents, and more at Drake Cooper’s reverb on Medium.
Oliver Russell recently added a few new team members. In addition to Sienna George, who we previously covered, the announcement in the Idaho Business Review puts the spotlight on Dave McKay and Alyssa Stephens.
Dave McKay now serves as Oliver Russell’s Design Director. Based in Bozeman, Montana, he brings branding, strategy, and inclusive design experience from the likes of Hypermatter, PartnersCreative, SAP, Oracle, PayPal, saltStudio, J. Walter Thompson Worldwide and JWT INSIDE.
Alyssa Stephens has taken the role of Junior Graphic Designer. She is a recent MFA graduate of Montana State University at Bozeman.