Previous teaching experience is not required, but they do need someone who has advertising industry experience and a Master’s degree, though the latter can be in any field.
A short course description, for those who are interested:
MKTG 401 ADVERTISING AGENCY OPERATIONS (3-0-3)(F,S). Understand how an advertising agency works, conduct market research, generate insights for creative action, and write a strategy and communications brief for a national brand. PREREQ: MKTG 301 or PERM/INST.
For more information or to submit your name for consideration, contact Dr. Kirk Smith, Chair of the Department of Marketing and Professor at Boise State University.
The perfect candidate will be versed in the standard tools and skills of digital media buying, but even more importantly, they will be a continuous learner and creative problem solver who loves facing new challenges.
Digital paid media placement/management
Digital media planning
Minimum 1 year of experience in standard digital advertising platforms: Facebook Ads Manager, Google Ads, etc.
Excellent organizational skills and habits
Proven verbal and written communication skills
Strong analytical tendencies and problem-solving skills
Understanding of standard digital advertising tactics: display, remarketing, search, video, native, paid social media, OTT, etc.
Experience in email marketing and marketing automation
Understanding of digital tracking and analytics (experience with Google Analytics, Google Tag Manager, pixels and other tracking tools a plus).